Martha Pierson

Martha Pierson

Editor-in-ChiefMartha is Editor-in-Chief at Finturf.com. Her career began in 2003 when she started as an investment banking analyst. Martha continued her career path as a financial advisor for investments. She has a passion for writing and is mainly focused on covering financial and business management topics.


10+ Important KPIs in Healthcare: A Guide for Businesses

“If you can’t measure it, you can’t manage it.” The late W. Edward Deming’s quote rings true for many businesses today. Ensuring top-notch performance while maximizing profitability is something most companies strive for, including healthcare facilities. To measure the effectiveness of facility operations, finances, and internal management, many institutions implement healthcare KPIs. KPI in Healthcare: […]

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How to Offer Financing to a Medical Patient?

About 38% of adults in America have delayed, skipped, or were forced to cut back on household expenses to afford medical tests and treatment. In addition, insurance plans do not always cover all types of medical costs, which increases the barriers and limits access to healthcare for millions of people. Medical practitioners may not always […]

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Pool Service Marketing and Advertising Best Practices

The swimming pool construction industry was worth $9.3 billion as of July 2022, according to IBISWorld. Specifically, the Association of Pool and Spa Professionals says there are over 4.5 million residential inground swimming pools in the U.S. Are you running a pool business or just taking it off the ground? Pool company marketing and swimming […]

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10+ Chiropractic Marketing Ideas That Work

When Canadian-American chiropractor Daniel David Palmer founded chiropractic as a profession in 1895, he didn’t have all the chiropractic marketing ideas and strategies at hand as you do today. Specifically, digital marketing for chiropractors is one of the main routes you can take to move your business toward greater success. This article will help you […]

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10 HVAC Lead Generation Strategies to Accelerate Your Business Success

Did you know the first air conditioning system wasn’t designed for homes? American engineer Willis Carrier invented the first AC unit in 1902 to protect his papers from humidity in his publishing house. Today, the need for smart heating, ventilation, and air conditioning (HVAC) systems is growing worldwide. If you’re an owner of an HVAC […]

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Plastic & Cosmetic Surgery Trends Every Surgeon Needs to Know in 2023

The number of new plastic surgery methods keeps increasing every year, and so does the demand for these surgeries. For comparison, the number of plastic surgeries performed grew from 900,000  in 1997 to over 1.5 million in 2021 If you run your own plastic surgery clinic, you need to stay up to date with what […]

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6 Retention Strategies in Healthcare to Build a Strong Patient Base

One goal shared by every healthcare professional is helping their patients get better. However, there are roadblocks that keep this from happening. To help make sure your patients complete their healthcare journey and choose to return to your practice for future procedures, read on for our patient retention strategies. Educate Your Clients Visiting a medical […]

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How To Start a Lingerie Business?

According to a study by Statista, the global lingerie retail market is expected to reach $78.66 billion in 2027. Although this market is dominated by world-famous brands such as Victoria’s Secret and Calvin Klein, now may be a great time to invest in the industry and start your own lingerie business. Of course, you will […]

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How to Create Point-of-Purchase Displays That Increase Retail Sales

Point-of-purchase (POP) displays are a marketing technique used to draw shoppers’ attention to specific items in a store. They can be made from any solid material and placed in high-traffic areas of the store, including at the cash register or in-between aisles. POP displays can be temporary (freestanding displays or dump bins), semi-permanent, and permanent […]

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How to Help Your Patients to Overcome Dental Anxiety

According to a study, between 50% to 80% of adults in the United States have some degree of dental anxiety. Unsurprisingly, fear and anxiety toward dentists and dental treatments contribute to the avoidance of receiving dental care. In fact, the same study showed that more than 20% of dentally anxious patients avoid visiting the dentist […]

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