Finturf Technology Now Powering ServiceTitan Second-Look Financing
Your primary lender approves the easy ones. Finturf can help handle the hard ones.
Finturf is the newest addition to ServiceTitan's second-look financing experience, helping contractors recover more declined opportunities with automated financing technology. Real-time field support, hands-on sales training, and access to the second-look segment of the nation's largest home services lending network, all inside the ServiceTitan workflow your team already uses.
Declines Are Jobs You Already Sold
Your tech drove out. Ran the diagnostic. Walked the homeowner through their options. Then, the financing request came back declined and the job died at the kitchen table.
Finturf is the layer that can help keep those deals alive. When your ServiceTitan primary lender declines, Finturf routes the request across our segment second-, third-, and fourth-look financing options. Your rep gets an answer while they are still standing in the house.
Paired with your ServiceTitan primary lender, Finturf achieves 92%+ approval rates on equipment installs and 85%+ approval rates across home services.
How It Works
As a seamless option within ServiceTitan, Finturf combines automated technology with real human support to help contractors recover more declined opportunities without disrupting their existing financing process.
Primary lender first
Run the request with your preferred ServiceTitan financing partner, same as always.
Finturf picks up the decline
Declined or partially approved homeowners route to the second-look segment of Finturf’s financing network. No second request form. No restart.
Offers come back
Your rep sees the available options inside your dealer fee parameters.
We manage the backend
Our team helps collect docs and stips to get the customer over the finish line.
Got questions? Need a hand? Call us directly at 818-206-3999.
Why Do Contractors Choose Finturf?
There's more than one way to partner with us. Whether you finance the jobs, build the software, or know the right people, find where you fit below.
Boost Your Approvals
More options. More approvals. More closed jobs.
Not every homeowner has good credit. Finturf gives you access to the second-look segment of the nation's largest home improvement financing network. Late payment last month? Collections on the report? Thin credit file? Give homeowners a path forward with their project.
Set Dealer Fee Controls
You set the ceiling. Our technology works within it.
Every contractor has a different dealer fee tolerance. Finturf's routing technology is built around your dealer fee tolerance levels to help save your margins. After you choose the dealer fee parameters you're comfortable with, our platform automatically routes financing requests accordingly.
Train Your Team to Close
Teach your team to sell with financing, not just mention it.
Technical expertise gets contractors in the door. Financing expertise helps them win the job. We teach your team how to present payment options, handle the objections that kill deals, and use financing as a closing tool instead of a footnote on the estimate.
Get Live Sales Support
Our support team doesn’t sit around waiting for a ticket.
When a financing request comes through, we proactively reach out. We check whether your rep needs help understanding the offers, comparing terms, or answering the homeowner’s questions. And we work when the lenders are closed, because we know nights and weekends are when home services sells. Your financing support should keep the same hours.
Cut the Admin Work
Less paperwork. Faster turnaround. Fewer headaches.
Financing support doesn’t stop once the homeowner is approved. Finturf gives you dedicated admin and funding support. We chase down documents, push status updates, help resolve lender stipulations, and answer the questions your office manager would otherwise spend an afternoon on.
Sell at the Kitchen Table
Because that's where home improvement sales happen.
Home improvement isn't retail. Contractors do not sell from behind a checkout counter. They sell at the kitchen table, answering questions, building trust, and helping a homeowner make one of their biggest financial decisions of the year. Our technology, financing workflow, training, and support all exist to help sales representatives succeed where the sale actually happens.
Finturf+: ServiceTitan Integration
Perfect for teams that need unlimited users, multiple locations, and more control over financing plans. Finturf+ unlocks the full Finturf suite, helping you drive more approvals and close larger jobs.
or $209/mo when billed yearly (Save $1,075)
- Seamless Integration into ServiceTitan
- Unlimited Financing Plans
- Live Sales Support
- 24/7 Tech Support
- Unlimited Sales Training
- Dealer Fee Tolerance Settings
- Administrative and Funding Support
- Financing Data and Marketing Analytics Available
FAQs
Do I have to leave my current financing provider?
No. You can access Finturf’s second-look segment of our contractor financing network without leaving your current primary provider.
Does the homeowner have to fill out a second financing request?
No. The request routes to Finturf automatically.
What credit profiles does Finturf cover?
In the ServiceTitan setting, Finturf covers the spectrum of subprime, deep subprime, and no credit history.
How do dealer fees work?
You set your maximum dealer fee. Finturf routes to options inside that range.
What trades does this work for?
HVAC, roofing, plumbing, electrical, windows, and other home improvement work sold in the home.