Finturf's all-in-one contractor financing tool unifies approvals, change orders, and funding across the largest home services financing network in the country into one login. Close more jobs with side-by-side payment options your homeowners actually understand.
approval rate including
92%+ for HVAC equipment
Financing Options built to fit almost any budget or situation
in Project Funding from routine upgrades to major renovations
APR promotional offers available with approved credit
Terms Available spreading costs to make larger projects affordable
Select your organization below to see the exclusive programs and benefits available to you.
Contractor financing allows you to offer flexible payment plans, making it easier for homeowners to say yes to jobs. Designed around the home services sales process, Finturf was built to support professionals in the field, not behind a desk.
A side-by-side proposal tool lets homeowners compare payment options right at the moment of decision.
Approvals, change orders, and funding requests across every partner streamlined into one workflow.
A single request connects to the largest home improvement financing network in the country with 85%+ approval rates.
Understand the economics of every market you serve. Financing approval rates vary by region, which affects your close rates, marketing ROI, and how you structure your sales approach.
Track pull-through, lender approval, and close rate performance across every sales channel. Optimize financing, don’t just wing it.
Access your existing lender relationships, including rate sheets with same-as-direct pricing. Set your dealer fee tolerances and protect your margins without sacrificing competitive options. Choose which offers to present and stay in control of the options homeowners see.
Train your reps to introduce financing confidently, handle objections, and close more projects. We teach your team how to sell with financing so you actually get the most out of it.
Get connected with homeowners who are actively planning a project and prequalified for financing. These leads are exclusively yours, not sold to ten other contractors.
Run your financing on AI that's built into the backend, not bolted on. Automatic dealer fee parameters, a waterfall algorithm that connects homeowners to the right financing, lead rehash systems, and data reporting that tells you exactly what your financing is doing.
The best contractor financing options give homeowners flexibility while helping you close more jobs. This typically includes a mix of low monthly payment plans, long-term installment loans, and promotional offers like 0% APR for qualified buyers. With Finturf’s contractor financing network, you can offer a range of options that fit different credit profiles and project sizes.
Yes, contractors pay a monthly or annual fee to access the industry’s largest lender network. See our pricing page for more information.
Not necessarily. You stay in control of which option to present and which financing partners to work with.
Financing works best when it’s built into how your team sells, not added on at the end. Your reps should be leading with monthly payment conversations in the home, positioning options early, and using financing to overcome price objections in real time. We work directly with your team through hands-on training, call guidance, and ongoing support to help your reps confidently sell with financing and close more deals in the field.
Beyond the sales conversation, you can reinforce financing across every touchpoint — your website, proposals, and follow-ups — so customers see payment options before, during, and after the quote.
You’ll also be able to see what’s actually driving results. Track pull-through rates, lender approvals, and close performance across every sales channel, so you know where deals are won or lost. And before you even launch a campaign, you can plan smarter. Use insights to identify nearby markets with stronger financing readiness and higher likelihood of approval.
Financing shifts the conversation from total project cost to affordable monthly payments. This makes it easier for homeowners to say yes, especially on higher-ticket jobs, upgrades, or unexpected repairs.