Tessa Miller

GLENDALE, CA, UNITED STATES, May 28, 2026 — Finturf, the all-in-one contractor sales tool connecting the largest home improvement financing network in the United States, announced a partnership with Palmetto, America’s leading consumer energy platform focused on expanding access to HVAC, battery storage, solar and energy-efficient home solutions. This partnership marks a significant milestone in Finturf’s mission […]

You built your HVAC business with your hands: answered calls in the middle of summer, managed techs, dealt with no-shows, and figured out cash flow on the fly. At some point, whether you’re planning an exit, trying to get a loan, or just want to know where you stand, you have to understand what your […]

ALEXANDRIA, VA. (April 28, 2026) — The Air Conditioning Contractors of America (ACCA) has partnered with Finturf, a contractor financing ecosystem, as a Platinum Strategic Partner focused on helping home service professionals close more jobs by giving customers flexible ways to pay.  Through this partnership, ACCA is announcing Maximus — a contractor financing tool built exclusively for ACCA […]

Running an HVAC business is hard enough without worrying about insurance headaches. You’re hauling units up flights of stairs, crawling through 130-degree attics, and handling refrigerants subject to federal regulation. The last thing you want to think about is policy limits and coverage gaps. But HVAC insurance coverage isn’t just a box to check for […]

Most HVAC sales pitches fail, but it’s not because of the equipment. It’s not because you’re bad at your job, either. It’s just that the old-school pitch — “Your system is old. Here’s the price for a new one.” — doesn’t cut it anymore. Homeowners want to understand their options, see proof of your expertise, […]

If you’re an HVAC contractor, you already know the technical side of the business. You can diagnose a failing compressor in minutes, size a system perfectly, and install equipment that’ll run for over 15 years. But being great at the work doesn’t automatically translate into closing more HVAC sales. Here’s a reality check from the […]

You didn’t get into roofing to sit in conference halls, but the contractors who win in 2026 know when to step off the roof and into the room. The gap between contractors who invest in themselves and those who don’t gets wider every year. The guys making real money in 2026 know how to run […]

Look, you’re busy running service calls, managing techs, and keeping the books straight. The last thing you need is another thing on your list. But skipping HVAC trade shows in 2026 could cost you more than attending them. The HVAC industry is changing fast: new refrigerants, AI-powered diagnostics, heat pump mandates, and efficiency standards that […]

Maybe you only get one chance at a first impression, but you definitely get a barrel full of opportunities to mess it up. Case in point, you show up to a sales call late, in a dirty truck, and proceed to walk through the house without offering to take off your muddy shoes. Chances are, […]

“Can you beat these guys? I want to go with who’s cheapest.” It’s a message from a “price shopper,” one of those naive but hopeful customers who will send you screenshots of competing bids, each one lower than the last, hoping you will respond by lowering your quote. You know the quality of your work, […]

Even the most experienced teams can find themselves facing a project estimate that suddenly seems unrealistic. Effective construction cost management starts with knowing where the overage began, communicating clearly with teams and clients, and revisiting the scope to find practical adjustments. It also relies on strong cost tracking, accurate forecasting, and a commitment to refining […]

How you handle subcontractor management can make or break your reputation, influence client trust, and even affect your bottom line. Every subcontractor you bring onto a project represents your company. While the client hired you as the general contractor, it’s your responsibility to select, manage, and coordinate subcontractors, making you the bridge between client expectations […]

As a general contractor or a remodeling business owner, your subcontractors and trade partners reflect directly on your operation. One uninsured worker injury or an unlicensed trade on-site can create liability, undermine insurance coverage, and damage your reputation. To check if a contractor is licensed and insured, collect their license number and Certificate of Insurance […]

Homeowners often don’t realize what goes into a renovation quote. Between fluctuating material costs, labor availability, and local permit requirements, explaining where every dollar goes can be complicated. Break it down too bluntly, and you risk sounding defensive; gloss over the details, and you risk sounding evasive. When explaining estimates, finding the right balance helps […]

Cold sweat across the brow, and a pit in the stomach. That’s what your sales call might be dealing with as you knock at the door. But what if I told you that’s the perfect moment to bring up financing? Financing can be your inroads with the customer, your chance to serve before you sell. […]

One of the perks of being the Chief Content Officer at Finturf is that I can tap our sales team for knowledge anytime I want. That makes it a lot easier to pack expert advice into articles like this one. This week, I reached out to them about how contractors can keep homeowners at ease […]

Even when a homeowner loves the design, trusts your crew, and wants the job done, one thing can still stop the sale cold: the price tag. According to the Finturf sales team, financing objections are where most deals stall because clients are unsure of how to move forward financially. Some hesitate to take on more […]

Many homeowners only think about roof maintenance once there’s visible damage. As a contractor, positioning seasonal maintenance as a proactive service prevents costly repairs for clients, builds long-term trust, and keeps your schedule steady year-round. That difference in perspective can create some tension. Homeowners rarely want to spend time or money on maintenance, while contractors […]

Most of your customers already know that a new air conditioner or heating system can cut their utility bill. What most don’t know is what the efficiency ratings actually mean, why the numbers keep changing, and which rating is right for their home.  When you translate code names like SEER2 and HSPF2 into realistic and […]

Glendale, Calif., September 29, 2025 — Finturf is excited to announce the latest addition to its growing lender network: Foundation Finance Company. This partnership enhances Finturf’s robust financing platform, giving contractors expanded access to flexible, competitive lending solutions tailored to a wide range of homeowner needs. “Adding Foundation to our lender network isn’t just about […]

If you’ve ever run a project, you know that your subcontractor network can make or break your schedule, quality, and profitability. So, what is a subcontractor? In simple terms, a subcontractor is a business or individual hired by a contractor to carry out a defined part of a project. They bring the crews, tools, and […]

Glendale, Calif., September 3, 2025 — Finturf, a point-of-sale financing platform, is thrilled to announce a partnership with Energuy, launching a $75 contractor rebate for every project permitted through Energuy and financed with Finturf. This initiative is designed to reward contractors who streamline their workflow by combining Finturf’s seamless multi-lender financing with Energuy’s fast, reliable […]

Flexible point‑of‑sale financing helps homeowners replace aging systems and cut cooling costs just in time for the season’s first heat wave. The first day of summer arrives tomorrow, yet many households are still relying on inefficient air‑conditioning systems that drive up power bills. Air conditioning already accounts for about 19 % of the average U.S. home’s […]

Artificial turf is taking the landscaping and sports industries by storm — with more than 265 million square feet of artificial turf installed each year in the U.S., according to the Synthetic Turf Council. Many homeowners appreciate the reduced watering and maintenance, and athletic programs rely on turf for consistent performance. This growth offers promising […]

So you’ve started a plumbing business — congratulations! You’ve made a smart decision; the need for skilled tradespeople like plumbers is high, and the workforce is experiencing a shortage. Demand for trained plumbers aside, it’s not enough to start your business and hope to earn a profit. You must sustain it and scale it. This […]

When launching your new dental clinic, your patients are your priority — their clinic experience, treatment plans, and interactions with your staff all affect your bottom line. Happy patients lead to more referrals, after all. However, relying solely on word-of-mouth to attract new patients isn’t enough to sustain long-term growth in a field where competition […]

Home is where the heart is — and where the money goes. As a home services professional, your skills are in high demand, but today’s homeowners also have many choices for who to hire for their remodeling needs. A well-crafted home improvement marketing plan can help you connect with customers, stand out in a crowded […]

A homeowner calls you in panic — their kitchen sink is leaking, water is pooling on the floor, and they don’t know what to do other than beg you to make a house call. As a professional plumber, this is your opportunity to shine. Do you have the right tools for the job?  Part of […]

An HVAC technician without tools is like a painter without brushes. Every task, from diagnosing system issues to installing new units and ensuring optimal performance, relies heavily on having the right equipment at hand. Whether you’re just starting an HVAC business or looking to upgrade your current setup, the right HVAC tools list will streamline […]

What’s the secret to running a successful plumbing business? There’s no hard-and-fast playbook you can follow, but one way to remain competitive is to adapt to industry trends. The plumbing industry isn’t static; it’s constantly evolving — the more a business keeps up with these new trends, the more successful it can be.  To help […]

With the demand for plumbing experts at an all-time high, starting a plumbing business can be a promising career choice. The industry offers stable salaries and a steady stream of work, but you need to get a plumbing license to capitalize on the rewards.  This comprehensive guide will answer every question you have about how […]

Plumbers keep our homes and businesses running smoothly by installing, maintaining, and repairing complex water and sewage systems. Whenever a pipe becomes clogged, they’re the superheroes coming to the rescue. But being our go-to heroes, how much do plumbers make in the United States? A plumber can earn anything from $40,000 to over $100,000, depending […]

Contractors are the backbone of many industries, bringing specialized skills to projects big and small. For their skillset, contractors can earn $42,000 to $104,000 or more annually, depending on their experience level, specialization, type of employer, and location. Whether you’re considering starting a career as a contractor or a seasoned professional looking to increase your […]

Last spring, I caught the home improvement bug. After spending hours within the same four walls, I finally decided to transform my outdated living room into a cozy, functional space — and maybe increase my home’s value in the process. I know I’m not alone in wanting to upgrade my home. Many homeowners recognize that […]

If you’ve been thinking about starting a home improvement business, now might be the time to do it. Consumer sales in the home improvement market are expected to grow by 3.2% by the end of 2024. The demand is high for skilled professionals with remodeling, carpentry, painting, or general construction expertise. But you’ll need more […]

Did you know gardens and yards can improve people’s mental health and happiness? Recent studies show that individuals with access to more green spaces report higher levels of happiness and life satisfaction.  So, as a landscaping business owner, you’re not only positively contributing to the environment; your services are also significantly improving the well-being of […]

The patient journey includes the entire timeline of a patient interacting with a healthcare facility. It starts when the patient learns about the clinic’s existence and ends long after treatment. A patient journey map is a tool that health clinics use to better understand how patients interact with the facility throughout their journey. It encompasses […]