Offer Basement Finishing Financing to Your Customers

Offer Basement Finishing Financing to Your Customers

With Finturf, you get more than the ability to offer basement finishing financing. We help expand customer eligibility, so you can close more deals and take on larger projects.

Designed for contractors ready to join the financing revolution, Finturf’s quick setup, zero-dealer-fee options, and all-credit consideration make basement financing better and more accessible for you and your customers.

Benefits of Offering Basement Finishing Financing

Basement finishing financing provides homeowners with the flexibility to transform a dark, unfinished basement into a space they enjoy. Here’s how Finturf’s point-of-sale financing platform excels in helping you offer basement financing that works:

Competitive Edge

Basement remodels are big-ticket jobs. While your competitors may ask for cash upfront or rely on a single lender, you can stand out by offering flexible basement financing through our network of lenders. Better yet, it just takes one request form.

Better Cash Flow

Forget waiting weeks or months for a final payment. If your customer gets approved, you’re paid directly by the lender, usually within three business days of completing the job. No chasing checks, no cash flow headaches.

Higher Revenue

When upfront costs aren’t a barrier, customers are more likely to say yes to upgrades. A basic basement refresh becomes a family entertainment center project. Waterproofing becomes a complete remodel. With Finturf, financing basement renovations opens the door to upgrades that increase your average job size.

Client Acquisition

Looking to fill your calendar? Offering contractor financing for basement projects helps close more deals by making projects affordable for price-sensitive customers. It also builds trust and satisfaction, leading to more referrals, repeat business, and stronger word of mouth.

Customer Satisfaction

Homeowners don’t want to deal with confusing paperwork or multiple request forms. Finturf keeps it simple. Your customers fill out a quick online form and receive fast pre-qualification decisions. No stress. No long waits. Just a smooth experience that reflects well on your business.

Three steps. That's it.

One app, zero friction.

A single soft-pull for the homeowner. Dozens of lenders behind it. No credit impact to prequalify.

One app, zero  friction.

Real-time decisions.

Present offers from the largest home improvement financing network in the United States.

Real-time  decisions.

Direct to the contractor.

Install the project and get paid directly.

Direct to the  contractor.

Why Finturf?

Finturf is a contractor-first solution built to simplify your operations and help you close more deals. We do the behind-the-scenes heavy lifting so you can focus on building.

Easy setup

If you're approved, you can start offering basement remodel financing fast. There’s no complicated integration, just a simple setup that fits right into your current workflow.

Waterfall algorithm

Many platforms rely on a single lender. If they say no, your customer’s out of luck. Finturf uses a waterfall system and multiple lending partners — giving your customers a better chance at approval and you a better chance at closing the job.

All credit types

Not all of your customers have great credit. Finturf’s network of lenders considers prime, near-prime, and subprime credit backgrounds, helping more homeowners access financing.

Hassle-free funding request

Once your customer submits the short request form, we handle the rest. There is little paperwork for you to manage. You stay focused on the project while we work on connecting your customer to basement renovation financing.

Free service upgrades

We are continuously improving our platform. From updated dashboards and enhanced mobile tools to smoother customer interfaces, our upgrades are included at no additional charge.

Technical support and training

You’re not in this alone. Finturf offers live onboarding, sales coaching, and guidance for navigating customer questions around financing. And if tech issues pop up, our 24/7 support team is ready to help.

Get Started with Finturf

Whether you’re waterproofing a basement, finishing it for extra living space, or remodeling it top to bottom, Finturf can help you offer financing without slowing you down or complicating your process. You don’t have to worry about chasing payments, dealing with paperwork, or managing multiple lenders — we handle it all for you.

More Industries We Serve

Financing That Works in the Field

Change orders? Easy. Side-by-side options at the kitchen table? Covered. No dealer fees? No problem. Finturf is designed for how you work.

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