Veronica Walsingham

One of the perks of being the Chief Content Officer at Finturf is that I can tap our sales team for knowledge anytime I want. That makes it a lot easier to pack expert advice into articles like this one. This week, I reached out to them about how contractors can keep homeowners at ease […]

With labor shortages and rising productivity demands, contractors face increasing pressure to deliver faster. The right software for contractors can make project management easier by simplifying scheduling, estimating, and accounting tasks.  It’s like Bruce Northcraft, president of Northern Craft Construction, once said, “Staying up with technology has helped me a lot. It’s like gas in […]

Even when a homeowner loves the design, trusts your crew, and wants the job done, one thing can still stop the sale cold: the price tag. According to the Finturf sales team, financing objections are where most deals stall because clients are unsure of how to move forward financially. Some hesitate to take on more […]

Homeowners want to trust the contractors they hire, but not all experiences go smoothly. Missed deadlines, unclear pricing, and poor communication can leave many customers wondering, “Why are contractors so unreliable?” While most contractors are hardworking professionals, even small mistakes can raise doubts and lead homeowners to question your reliability. Understanding the most common contractor […]

For many homeowners, the most significant barrier to upgrading an HVAC system isn’t deciding whether they need it — it’s figuring out how to pay for it. Even when a system is failing, cost concerns often delay the project. That’s why HVAC contractors who can confidently address financing are more likely to build trust and […]

Many homeowners only think about roof maintenance once there’s visible damage. As a contractor, positioning seasonal maintenance as a proactive service prevents costly repairs for clients, builds long-term trust, and keeps your schedule steady year-round. That difference in perspective can create some tension. Homeowners rarely want to spend time or money on maintenance, while contractors […]

Most of your customers already know that a new air conditioner or heating system can cut their utility bill. What most don’t know is what the efficiency ratings actually mean, why the numbers keep changing, and which rating is right for their home.  When you translate code names like SEER2 and HSPF2 into realistic and […]

If you’ve been doing the hands-on work and are now thinking about running your own kitchen remodeling business, you’re stepping into one of the busiest segments of the home improvement industry. There’s growing demand for skilled remodelers, which opens the door for contractors who want to transition from being part of a crew to running […]

Glendale, Calif., September 29, 2025 — Finturf is excited to announce the latest addition to its growing lender network: Foundation Finance Company. This partnership enhances Finturf’s robust financing platform, giving contractors expanded access to flexible, competitive lending solutions tailored to a wide range of homeowner needs. “Adding Foundation to our lender network isn’t just about […]

Artificial turf has come a long way from its early days in sports stadiums. Today, it’s a common sight in backyards, school playgrounds, public parks, and commercial spaces. People are drawn to artificial turf because it looks consistently green, cuts down on maintenance, and supports water conservation in regions where drought is a concern. Cities, […]

If you’ve ever run a project, you know that your subcontractor network can make or break your schedule, quality, and profitability. So, what is a subcontractor? In simple terms, a subcontractor is a business or individual hired by a contractor to carry out a defined part of a project. They bring the crews, tools, and […]

Since general contractors face unique risks on every project, securing the appropriate insurance coverage is a foundational aspect of running a reputable contracting business. Most contractors need a combination of general liability, workers’ compensation, and other policies to meet legal requirements in most states. As Mike Holmes — the professional contractor seen on HGTV — […]

Homeowners are still investing in kitchens, and they’re leaning on professionals to do it. According to Houzz, 86% of homeowners hire professionals for their kitchen renovation projects. To land these jobs, contractors can set themselves apart by staying up-to-date with the latest kitchen remodeling trends.  This guide arms you with the insights you need on […]

Looking to navigate the path to your dermatology license? Whether you’re wrapping up residency or planning for board certification, state requirements can vary widely. Knowing the differences up front can save you time and paperwork. Keep on reading for a step-by-step guide to obtaining your license, as well as your state’s fee and renewal details. […]

Pursuing a career in dentistry involves a significant financial and time commitment that may leave you wondering if it’s even worth it in the long run. While dentistry generally offers high earning potential, the average debt of graduating dental students is similarly high, at $312,700 for the Class of 2023, according to the American Dental […]

Roofing blends physical stamina with technical know-how. From flat commercial systems to steep residential slopes, roofers tackle demanding, high-risk work that keeps buildings safe and functional. So, how much do roofers make? The average roofer’s salary is around $55,840 per year or $26.85 per hour in the United States, according to the Bureau of Labor […]

Setting competitive and sustainable chiropractor salaries is one of the most important financial decisions you’ll make as a clinic owner. However, typical pay can vary significantly by state, experience, and specialty, making it challenging to get the numbers right for accurate staffing costs and profit projections. According to the U.S. Bureau of Labor Statistics, the […]

Pricing is a key ingredient in your business recipe. Set too low, your profits are bland. Set too high, customers walk away hungry. Strategic pricing helps you find the optimal cost to feed both customer demand and your bottom line. In this guide, we break down different pricing strategies, provide real-world examples, and share tips […]

After experiencing steady growth over the years, the roofing industry is now facing a mix of new opportunities and unique challenges for continued growth. In this post, we’ll take a look at six important trends shaping roofing in 2025 and what these changes mean for contractors aiming to stay ahead. Roofing Industry Overview Before you […]

Recruiting HVAC technicians can be one of the most challenging tasks for business owners in today’s industry. With the U.S. Bureau of Labor Statistics projecting the HVAC job market to grow by 9% through 2033, the result is stiff competition in HVAC hiring. As an HVAC business owner, you should be as deliberate and strategic […]

What can make the difference between a productive on-site workday and one riddled with delays, rework, or even injury? Having the right tools. This comprehensive home renovation tools list ensures you’re fully prepared for whatever your job site throws at you. Specialized Tools for Remodeling Tasks While general tools are a must-have, remodeling tools often […]

According to Spherical Insights, the U.S. roofing market was worth $27.5 billion in 2023 and is on pace to hit $42.7 billion by 2033, expanding at a CAGR of roughly 4.5%. Rising demand from aging homes, extreme weather conditions, and evolving building codes means there’s a consistent need for professional roofers, reflecting the ongoing trends […]

Roofing license requirements vary from state to state in the U.S., with some states enforcing strict exams and experience criteria, while others require only minimal registration or none at all. Understanding these variations is a must for contractors operating legally and competitively, especially in heavily regulated states (Florida, California, and Illinois) or in less-regulated states […]

Florida law requires that anyone performing paid roofing work be properly licensed or employed by a licensed roofing contractor. This ensures you have a solid understanding of building codes, safety regulations, and industry best practices. Below, you’ll find a concise overview of how to obtain your Florida roofing license, including the different license types, required […]