Business Setup and Management

Opening a Tattoo Shop: A Practical Guide to Turning Your Passion into a Career

“Show me a man with a tattoo, and I’ll show you a man with an interesting past,” Jack London. Tattoos…

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8 Retail Pricing Strategies to Maximize Profits

If you want to grow your business, a good place to start is by reviewing your retail pricing strategies. A…

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Understanding the Different Types of Consumer Buying Behavior

Are you looking for ways to improve your company? You can’t do it without understanding your customers and studying different…

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Introduction to the Direct Store Delivery (DSD) Model

To survive in the overly saturated retail market, every business seeks new methods to gain a competitive advantage. One of…

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What Is Cross Merchandising and How to Get It Right?

Marketing pioneer and visionary Morris Hite said: “Advertising moves people toward goods; merchandising moves goods toward people.” Cross merchandising is…

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7 Reasons Why Your Business Loses Customers

All businesses lose customers. According to Profitwell.com, this average customer retention rate by industry is: Retail: 63%Banking: 75%Telecom: 78%IT services:…

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How to Calculate Fixed and Variable Costs

When running a business, there are two types of costs: fixed costs and variable costs. Any alteration in the fixed…

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New Hire Orientation Checklist for Business Owners

You’ve just hired a qualified candidate — someone you think is perfect for the job. Now, you’re tasked with training…

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How to Motivate Retail Employees

First-line employees in the retail industry are the first to communicate with customers. The responsibility of leaving a good first…

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The Ultimate Guide to Pricing Policy

Price is often the determining factor in whether or not a consumer will make a purchase. It is one of…

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