Marketing and Sales

A Beginners Guide to Point-of-Sale Advertising

One of the most difficult parts of sales is actually closing the sale. But once you’ve finally gotten a customer…

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Brand Positioning Strategies for Business Owners

Creating a brand is like making a cocktail by adding just the right amounts of company values, features, and uniqueness.…

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5 Merchandising Tips to Increase Sales

Stepping into a retail store, you may spot that some products appear to be more noticeable than others. You may…

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