Retail Operations and Merchandising

A striking 82% of small businesses collapse due to mismanaged cash flow, not lack of profit. What, then, is the…

Intuitively, we all know that games are fun, but what if you could use that insight to your advantage in…

Point-of-purchase (POP) displays are a marketing technique used to draw shoppers’ attention to specific items in a store. They can…

Assessing your retail store’s performance is more than measuring conversion rates and in-store traffic. Instead, conducting a full retail store…

A retail markdown strategy involves a permanent price decrease on an item at the end of its lifecycle. The goal…

In marketing, a product is anything that can be bought and sold that meets a want or need of a…

If you want to grow your business, a good place to start is by reviewing your retail pricing strategies. A…

Marketing pioneer and visionary Morris Hite said: “Advertising moves people toward goods; merchandising moves goods toward people.” Cross merchandising is…

One of the most difficult parts of sales is actually closing the sale. But once you’ve finally gotten a customer…

You can’t approach every customer with the same sales techniques because each buyer is uniquely different. In fact, shoppers are…