Marketing and Sales

Retail Gamification: How to Use It to Your Advantage

Intuitively, we all know that games are fun, but what if you could use that insight to your advantage in…

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9 Patient Acquisition Strategies Healthcare Marketers Should Try

Successfully operating a health center hinges on effective patient acquisition, care, and retention. Since trust plays a big part in…

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How to Market Your Roofing Business

While rooftops are designed to shield and protect, your roofing business needs to stand out and be seen. In this…

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What is Average Order Value (AOV) in HVAC and How to Boost It

Navigating the HVAC industry often involves a relentless pursuit of new customers. However, focusing solely on customer acquisition might mean…

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Why Repeat Customers Are Important for Home Services Contractors

Imagine having customers who love your work so much they can’t wait to hire you again. Or do you dream…

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9 Must-Have Customer Service Types for Every Business

In the competitive world of business, 65% of customers switch brands after just one poor service experience. This sobering statistic…

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17 Ways to Generate a Flood of Home Remodeling Leads: Free & Paid

Are you a home remodeling contractor looking to expand your customer base? Generating leads can be a daunting task, with…

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Engaging Your Clients and Customers: Why Different Strategies Are Needed for Each

In the world of business, language matters. And understanding the subtle differences between seemingly interchangeable terms can be critical to…

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The Impact of Marketing Psychology on Your Sales

Have you ever wondered how some marketing campaigns successfully lead people to respond? Businesses pour so much time and money…

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Pool Service Marketing and Advertising Best Practices

The swimming pool construction industry was worth $9.3 billion as of July 2022, according to IBISWorld. Specifically, the Association of…

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