Marketing and Sales

In the competitive world of business, 65% of customers switch brands after just one poor service experience. This sobering statistic reinforces the fine line between retention and customer loss. However, delivering first-class customer service isn’t a one-size-fits-all approach – it involves understanding and deploying an omnichannel approach that includes reactive and proactive strategies. But ​​how […]

Are you a home remodeling contractor looking to expand your customer base? Generating leads can be a daunting task, with so many methods to choose from. But fear not, because we’ve got you covered. Our comprehensive guide features 17 proven ways to generate a flood of home remodeling leads, whether you’re on a shoestring budget […]

In the world of business, language matters. And understanding the subtle differences between seemingly interchangeable terms can be critical to success. For instance, ‘client’ and ‘customer’ are used synonymously but have distinct meanings. A client typically engages in an ongoing, personalized relationship with a company, while a customer is often involved in a more transactional […]

Have you ever wondered how some marketing campaigns successfully lead people to respond? Businesses pour so much time and money into their marketing, but there is no guarantee that consumers will react accordingly. Foremost, a firm must understand its target audience and build marketing campaigns that appeal to these consumers. As it would be ineffective […]

The swimming pool construction industry was worth $9.3 billion as of July 2022, according to IBISWorld. Specifically, the Association of Pool and Spa Professionals says there are over 4.5 million residential inground swimming pools in the U.S. Are you running a pool business or just taking it off the ground? Pool company marketing and swimming […]

The best time of the year is quickly approaching – the season of giving. And showing your gratitude should not only be reserved for friends and family. Instead, what better way to give back to your medical patients than to show your thanks for their loyalty and trust in you? With our five-holiday marketing tips, […]

When Canadian-American chiropractor Daniel David Palmer founded chiropractic as a profession in 1895, he didn’t have all the chiropractic marketing ideas and strategies at hand as you do today. Specifically, digital marketing for chiropractors is one of the main routes you can take to move your business toward greater success. This article will help you […]

Did you know the first air conditioning system wasn’t designed for homes? American engineer Willis Carrier invented the first AC unit in 1902 to protect his papers from humidity in his publishing house. Today, the need for smart heating, ventilation, and air conditioning (HVAC) systems is growing worldwide. If you’re an owner of an HVAC […]

The number of new plastic surgery methods keeps increasing every year, and so does the demand for these surgeries. In 2022, there was a significant global increase – more than 14.9 million surgical and 18.8 million non-surgical procedures were performed worldwide, reflecting an overall increase of 11.2% from the previous year. If you run your […]

Point-of-purchase (POP) displays are a marketing technique used to draw shoppers’ attention to specific items in a store. They can be made from any solid material and placed in high-traffic areas of the store, including at the cash register or in-between aisles. POP displays can be temporary (freestanding displays or dump bins), semi-permanent, and permanent […]