17 Ways to Generate a Flood of Home Remodeling Leads: Free & Paid

Published: May 30, 2023, Last Updated: February 26, 2024

Writer at Finturf.com
Writer: Martha Pierson
Editor at Finturf.com
Editor: Anais Osipova
Reviewer at Finturf.com
Reviewer: Michael Needham

Are you a home remodeling contractor looking to expand your customer base? Generating leads can be a daunting task, with so many methods to choose from. But fear not, because we’ve got you covered. Our comprehensive guide features 17 proven ways to generate a flood of home remodeling leads, whether you’re on a shoestring budget or have some cash to spare.

We’ll show you how to harness the power of social media, create content that captivates your audience, and utilize paid advertising to target your ideal customers. Plus, we’ll reveal the secrets to offering financing options that seal the deal.

Don’t waste any more time wondering how to generate leads. Let’s dive into our ultimate guide and discover the 17 ways to generate a steady stream of leads for your home remodeling business.

Strategies to Generate Home Remodeling Leads

Generating leads for a home remodeling business can be challenging, but there are several effective strategies that can be used to drive interest and attract potential customers. Here are some of the most common methods:

Create a Professional Website

When your website looks professional and visually appealing, it is more likely to instill trust in your customers. Hence, your business needs to allocate appropriate attention and resources to improve your website.

Web designer building website

To make the website effective, it should include a homepage that features a straightforward and precise value proposition, as well as a clear call to action. The latter can prompt visitors to take action, such as scheduling a consultation or requesting a quote. Additionally, you can include a portfolio showcasing completed projects and testimonials from satisfied customers.

  • The “About Us” section should provide detailed information about the business, its services, the background of the owners and key employees, as well as the mission statement and values.
  • The “Services” section should clearly list the services offered, estimated costs, detailed descriptions, and images and videos of completed projects.
  • The “Contact Us” section should have a contact form, contact information, and a map with the business location. The website should also have a blog that posts informative and educational articles on home remodeling topics and showcases the expertise of the business.

Use SEO Techniques

Search engine optimization (SEO) can help home improvement businesses generate leads in the following ways:

  • Increased visibility: SEO helps websites rank higher on search engine result pages (SERPs) like Google. In turn, this increases the likelihood that potential customers will find the business when searching for home improvement services.
  • Targeted traffic: Using targeted home improvement keywords directs individuals searching for home remodeling services directly to your website.
  • Cost-effective: Unlike paid advertising, SEO is a cost-effective way to drive traffic to a website. Paid advertising ceases to bring results once the ads stop running. Conversely, SEO can generate long-term traffic if continuous efforts are made to maintain SERP positions and optimize for better ranking.
  • Credibility: By ranking well on search engine results, a website becomes more credible and trustworthy in the eyes of potential customers. This can increase the likelihood that visitors will contact the business or request a quote.

Unlike paid advertising, the results from SEO are long-lasting. If a website continues to be optimized and updated regularly, it can continue to rank well and generate leads for years to come. Optimizing and updating a website for SEO involves several steps, including:

Researching Relevant and High-Volume Keywords

By using primary and secondary keywords, SEO can drive relevant traffic to your website. The purpose of keyword usage is to improve the visibility and relevance of a website on search engine result pages. Keywords help search engines understand the topic and context of a webpage.

Overhead view of digital marketing meeting

Therefore, when optimizing for SEO, use keywords that are relevant to your business and have a high search volume. This helps to drive more relevant traffic to the website and increases the chances of ranking higher in search results. And, the higher you rank, the higher the chances that a visitor will see the services offered and become a potential lead.

Some relevant keywords to naturally incorporate include kitchen remodel, bathroom renovation, home improvement, home renovation, home decor, landscaping ideas, and energy-efficient home upgrades.

Ensuring On-Page Optimization

Optimized titles, meta descriptions, header tags, alt tags for images, and URLs help search engines understand the content of the page and present it to users searching for relevant information.

Meta descriptions are short summaries that may show up on the search engine result page that act as a hook to draw the reader’s interest.

Header tags and URLs are short phrases describing the webpage’s content. When creating URL tags, include relevant keywords while keeping the link concise and free of unnecessary symbols and characters.

Alt tags for images describe the images you include in blogs, landing pages, and advertisements. For example, you can tag renovation images with descriptions like “Before-and-after kitchen renovation featuring new cabinets, countertops, and backsplash,” “Master bathroom renovation with a new vanity, tile shower, and freestanding bathtub,” or “Stylish living room makeover with a new sectional sofa, accent chairs, and statement lighting.”

Building quality backlinks involves obtaining relevant and niche-specific links from reputable home improvement contractors, websites, and interior design businesses. Examples of reputable sources in the home renovation industry include Houzz, HomeAdvisor, and Lowe’s Home Improvement. To acquire backlinks, your business can create useful blog content, collaborate with partners, influencers, and bloggers in the home improvement and interior design space, and create guest content for high-ranking sites.

Tracking Your Website’s Performance

It is also advised to monitor and track your website’s performance through paid and free tools. For instance, free tools like Google Analytics and Google Search Console can help you track website traffic, the number of visitors, search queries, time spent on specific pages, and lead funnels.

Website traffic analytics

Similarly, you can use paid resources like Ahrefs, SemRush, SimilarWeb, and Majestic to track the same metrics. It is highly recommended that you monitor and track these metrics regularly to better understand your website’s performance and identify opportunities for improvement.  

Use Google My Business

Google My Business (GMB) is a free tool that allows businesses to manage their online presence across Google, including search engine results and maps. Managing a GMB listing can improve a business’s visibility, credibility, and lead generation through easy online accessibility.

To maximize the benefits of GMB, complete your business profile by providing accurate and up-to-date information, including your business’s address, phone number, and website. This information will appear on Google Maps and in search results, making it easier for potential customers to find your business.

Adding photos and videos of your work can also help potential customers understand the services you offer and the quality of your work. Similarly, responding to both positive and negative reviews demonstrates your business’s engagement and can help build trust with potential customers. Also, regularly posting updates about your business, such as new services, promotions, and completed projects can keep your business at the forefront of potential customers’ minds.

Additionally, monitoring GMB’s analytics can provide valuable insight into how potential customers interact with your listing. Views, clicks, reviews, photos added, requests for directions, as well as search and map impressions are all analytics you can track via GMB.

Leverage Online Directories

Online directories are websites that contain lists of information, such as businesses, organizations, and websites. They typically provide detailed information about each listing, including addresses and contact information. Online directories can be used to search for businesses, services, products, and contact information. Take a look at two popular online directories:

  • Yelp: A popular directory for local businesses that includes the company’s address, phone number, and website. It also has a summary of the company and its services or products. Many potential customers rely on Yelp as a reliable review page.
  • MerchantCircle: This is a directory and review site that specializes in connecting small businesses with consumers in their local area.

Home remodeling businesses can utilize multiple online directories and target the most relevant audiences to drive more leads. The latter can be achieved by exploring the subcategories within the directories and selecting the one that works best for your business.

For instance, if you’re looking for bathroom remodeling leads, you can keep your business listing active on Yelp, add high-quality before and after photos of bathrooms, and use relevant keywords to make it easier for potential customers to find you.

Establish a Social Media Presence

Today, many successful businesses utilize their social media to drive leads due to the number of users. With so many people scrolling Facebook, Instagram, LinkedIn, Twitter, and TikTok, an active and up-to-date page can be used by businesses to expand their reach.

Business owner using laptop to post on social media

To grow your home renovation business with social media, follow these steps:

  • Choose the right platforms: Select social media platforms that align with your target audience and business goals. For example, consider Facebook if your target audience includes homeowners between the ages of 40 and 60.
  • Create a visually appealing profile: Use high-quality images, a clear profile picture, and a well-written description that showcases your services and brand personality.
  • Share valuable content: Regularly post content that provides value to your target audience, such as before-and-after photos, behind-the-scenes updates, and helpful tips.
  • Engage with your audience: Respond to comments, answer questions, and actively seek opportunities to connect with your followers.
  • Track and measure your success: Use analytics tools to track your social media performance. Facebook and Instagram offer Insights, which give users information like the number of page views, likes, comments, and reach. You can also track demographic information, such as your audience’s age, gender, and location.
    Twitter Analytics provides metrics such as tweet impressions, engagement rates, audience demographics, and tweets that are performing well. TikTok provides a suite of analytics tools for business accounts, including metrics such as views, engagement rate, and performance of TikTok advertising campaigns.

Try Influencer Marketing

Using influencers is a growing trend in home remodeler marketing – and it usually starts with identifying an influencer that is relevant to your brand. Typically, this individual will be prominent and well-known in the home renovation and design space.

For instance, you can reach out to an interior design influencer to establish a working relationship and collaborate on content that showcases your services in the best light. These collaborations can be before-and-after photos, testimonials, sponsored posts, and ad reads. To evaluate your influencer marketing strategy and its effectiveness, you can set milestones, such as desired views, page clicks, and referrals.

Additionally, you can partner with popular home improvement bloggers who have a large audience and high traffic volume to their websites. You can write a home renovation guest blog post or link to their website on a blog published on your website.

Use Video Marketing

Video marketing is another way you can generate leads for your home remodeling business. Start by identifying your target audience, creating compelling videos showcasing your expertise, and including a clear call to action. For instance, a kitchen remodeling company will more easily generate leads if they create high-quality videos showcasing the before and after of a space they have renovated.

The popularity of shorts and reels has increased tremendously, so it is also worth looking into creating engaging short-form content for Facebook, Instagram reels, YouTube shorts, and TikTok.

Contractor creating marketing videos

After the videos are created, you can optimize them for YouTube with keywords and tags, such as home improvement, home remodeling, contractor services, home design, and home transformation.

Additionally, you can share the videos on your business’s social media platforms and engage with your audience by asking questions and responding to comments. This approach can help you reach a wider audience, build a visual representation of your brand, and convert those curious eyes into actual leads for your business.

Manage Online Reputation

To maintain your online reputation, you must regularly read and respond to feedback about your company to ensure you are meeting your client’s expectations. Let’s first take a look at a few ways you can monitor those reviews:

  • Monitor online reviews: Keep track of online reviews for your business on platforms such as Google, Yelp, and Facebook.
  • Respond to reviews: Respond to positive and negative reviews to show that you value your customers and are committed to providing a high-quality experience.
  • Address negative reviews: If you receive a negative review, respond in a professional and empathetic manner, apologize for any issues, and offer to resolve the problem. Failing to do so has caused many businesses to lose their customers.
  • Promote positive reviews: Share positive reviews on your website and social media platforms to showcase your customer satisfaction and build trust with potential leads.
  • Continuously improve: Use feedback from online reviews to continuously improve your business and provide a better customer experience.

 Now, let’s explore a few ways in which managing your online reputation can help home remodeling marketing:

  • Trust building and satisfaction: By monitoring online reviews, you can quickly respond to negative reviews and address potential customers’ concerns. Your timely responses can make your customer base feel heard, building trust and increasing their satisfaction.
  • Increased brand visibility: Online reviews can help increase the visibility of your business and make it easier for potential customers to find you. Potential customers are more inclined to work with a company that has more positive reviews and company engagement than a competitor that doesn’t.
  • Competitive insights: Monitoring online reviews can also provide valuable insight into the preferences and expectations of your clients. As a result, this information can help you identify areas where you can differentiate yourself and stand out in your market.

Build Relationships

Networking can help businesses gain exposure to new audiences, develop partnerships, explore industry trends, and increase brand exposure.

By participating in networking events and activities, businesses can expand their reach and connect with potential customers and clients who may not have been aware of their products or services. Networking also provides opportunities to connect with other professionals and organizations, which can lead to the development of strategic partnerships and collaborations.

Contractor and homeowners' hands

Networking can also help businesses improve their skills and knowledge, which can support their lead-generation efforts. For example, attending home design events and interior workshops can provide access to industry experts and thought leaders, allowing businesses to stay up-to-date on the latest trends and best practices.

Additionally, networking can help build trust and credibility with potential customers and clients, as businesses can share their experiences, successes, and challenges with others in their network. This can help establish a positive reputation, which can be valuable in attracting new leads and customers.

Partner with Local Businesses

Generating leads for your home remodeling business can also be done by partnering with local companies. This involves finding businesses that offer complementary services or products to your own and reaching out to build relationships with them.

For instance, if your kitchen remodeling business is looking for leads, partnering with bathroom improvement companies that may offer additional renovation services could be beneficial. As your reach expands, this partnership can become mutually beneficial and attract leads to both you and the other businesses.

Host Events

Organize events such as open houses, workshops, or educational seminars related to home improvement. These events can include home design workshops, remodeling seminars, DIY workshops, fairs, and the latest home improvement product demonstrations.

Advertise these events in your local community and invite potential customers, industry professionals, and members of your network. By providing valuable information and showcasing your expertise, you can attract new leads and build relationships with potential customers. Additionally, by hosting events, you can establish yourself as a thought leader in the industry and increase exposure for your business.

Social media and your company website can also be good tools to advertise the events you’re hosting. Post frequently about your events on your pages and create stories on Instagram and Facebook. You can even host online events to reach a larger demographic or potential clients who cannot attend in-person workshops.

Take Advantage of Blogging

By creating educational and informative content, you can attract and engage potential customers who are interested in home improvement. This content can include topics such as home renovation tips, design trends, and industry insights.

Creating a home improvement blog

In addition to attracting potential customers, writing blogs and whitepapers can also help establish your business as a thought leader in the industry and increase brand awareness. By sharing your content through your website, social media, and other channels, you can reach a wider audience and drive traffic to your site, where potential customers can learn more about your services and contact you for further information.

Use Referral Marketing

Referral marketing is a promotional strategy in which current clients are incentivized to refer new customers to a company. This is often accomplished by offering rewards, such as discounts or complimentary services, for successful referrals.

So how can you grow your home renovation business with referral marketing? Here are a few tips that may help:

  • Ask for referrals: Ask satisfied customers for referrals and make it easy for them to do so by providing referral cards or an online referral form.
  • Offer incentives: Consider offering incentives such as discounts or special promotions for customers who refer new business to you.
  • Build relationships: Build strong relationships with your customers and maintain good communication throughout the remodeling process. This will help to foster trust and increase the likelihood that they will refer you to others.
  • Stay in touch: Stay in touch with your customers after the project is completed by sending them follow-up emails or newsletters. This can increase your chances of receiving word-of-mouth referrals.

Utilize Email Marketing

Email marketing involves sending promotional, transactional, or relationship-building messages to a target audience.

Email marketing

Here are some tips for how you can use email marketing for home remodeling lead generation:

  • Segment your email list: Divide your email list into smaller groups based on factors such as geographic location and past projects.
  • Personalize emails: Use the recipient’s name in the subject line and body of the email to make it feel more personal and increase open rates.
  • Offer valuable content: Provide helpful tips, information about your services, or exclusive offers to your subscribers. You can keep your customer base updated with design trends using catchy subject lines like “Stay Ahead of the Game with the Latest Home Remodeling Trends.”
  • Use eye-catching subject lines and images: Make sure your subject line is attention-grabbing and your emails contain high-quality images to engage the recipient. For instance, you can include before and after shots from your most successful projects alongside testimonials.
  • Test and optimize: Continuously test different elements of your email campaigns, such as subject lines, calls-to-action, and frequency, to see what best resonates with your audience. You can conduct A/B testing (two versions of an email sent to a randomized customer list) and determine which one generates more sales.
  • Measure and analyze results: Use analytics to track the success of your email campaigns and make data-driven decisions to improve future campaigns.
    Many email marketing platforms, like Mailchimp and Constant Contact, have built-in analytics tools that track various KPIs, including open rates, click-through rates, and conversion rates. Google Analytics can track the performance of your email campaigns by integrating with your email marketing platform or tracking links within your emails. You can track metrics such as email clicks, website traffic, and conversions.

Use Paid Advertising

Paid advertising, also known as pay-per-click (PPC) advertising, is a form of digital marketing where advertisers pay a fee each time a user clicks on one of their online ads. Paid advertising allows businesses to reach a large audience quickly and efficiently. It also offers several advantages over other forms of advertising, such as more targeted reach and the ability to measure and track advertising campaign performance.

Here are a few types of paid advertising you can use when generating leads for your home remodeling business:

  • Search Engine Advertising: This type of advertising involves placing ads on search engine result pages (SERPs) that appear when people search for specific keywords. If a user clicks on your ad, you will pay a fee to the search engine.
    Also, consider mobile call-only ads if you are targeting local traffic. These ads appear on mobile phones and are designed to encourage users to call your business.
    Note that ads can target audiences in a specific location, time zone, or demographic range.
  • Display Advertising: Display advertising involves placing ads on websites and other digital platforms. Advertisers can choose to display their ads on specific websites, or they can choose to display their ads on websites that are part of a network. The ads can be in the form of text, images, or videos.For instance, you could include before and after photos of previous projects in display ads.
  • Remarketing: You can utilize remarketing ads to retarget users who have previously visited your website. If a user has browsed through your landing pages before but left quickly, you can utilize cookies to present them with ads for your business. This works to remind them of your services and redirect them to your site.
  • Social Media Advertising: This type of advertising involves placing ads on social media platforms, such as Facebook, Instagram, Twitter, and LinkedIn. Advertisers can target specific demographics, such as age, gender, location, and interests, and they can choose to display their ads in users’ news feeds, on their profiles, or in groups.
  • Video Advertising: Video advertising involves placing ads on video-sharing websites, including YouTube. Advertisers can choose to display their video ads before, during, or after other videos, and they can target specific demographics and interests.

Whether a business is looking to increase brand awareness, drive traffic to its website, or generate leads and sales, paid advertising can help achieve these goals in a cost-effective and measurable way.

Offer Free Remodeling Consultations

By offering a no-obligation consultation, you can showcase your expertise and build trust. This is a great opportunity to demonstrate professionalism and establish yourself as a credible and reliable option for home renovation.

Construction consultation

Free consultations can help generate leads and encourage potential customers to move forward with your services. To maximize the impact of this marketing strategy, be sure to promote it effectively on your website, social media, and other advertising channels.

Offer Customer Financing and Payment Plans

By providing flexible payment options, you can make your services more accessible and appealing to a wider range of customers. This can be particularly beneficial for customers who are interested in a home renovation project but may not have the funds available to pay for it upfront.

You can offer a home improvement financing option, such as a direct-to-merchant loan where the lender pays you upfront and directly. Let’s look at some benefits home improvement and renovation financing can offer you and your customers.

Benefits for your company:

  • Increased Sales: Home improvement financing allows homeowners to take on larger projects, such as upgrading or replacing their flooring, without having to pay upfront costs. This can lead to increased sales for contractors who offer financing options, as homeowners are more likely to invest in high-quality flooring when they can spread the cost over time.
  • Competitive Advantage: Offering financing options can set contractors apart from their competitors, especially those who don’t offer financing. This can help contractors win more bids and attract more customers.
  • Customer Loyalty: When contractors offer financing, they can build long-term relationships with their customers. This can lead to repeat business and referrals, as customers are more likely to return to a contractor they trust.
  • Higher Profit Margins: Financing can allow contractors to offer premium products and services that customers may not have been able to afford otherwise. This can lead to higher profit margins, as contractors can charge more for these premium offerings.
  • Reduced Risk: When contractors offer financing, they transfer the risk of non-payment to the financing company. This can help contractors reduce their financial risk and ensure they get paid for their work.

Benefits for your customers:

  • Affordability: Many customers may not have the funds to pay for a large home renovation project upfront. Financing allows them to spread the cost over time and make manageable monthly payments.
  • Increases Home Value: Home improvement projects can increase the value of a home. Financing can allow customers to make larger improvements that can increase the value of their home more than smaller improvements that they could pay for upfront.
  • Access to Quality Materials: Financing allows customers to choose higher quality materials for their home renovation projects that they may not have been able to afford upfront. This can result in a higher-quality finished project and increased satisfaction.
  • Convenience: Financing can simplify the payment process by consolidating multiple renovation expenses into one payment rather than having to pay for each expense separately. This can make it easier to keep track of expenses and manage cash flow.

Final Thoughts

In the end, the success of your lead generation efforts will depend on your ability to effectively reach and engage your target audience and offer them a unique and valuable experience. With the right approach and a commitment to customer satisfaction, you can successfully grow your home improvement business and generate a steady stream of leads for years to come.


Martha Pierson

Content CreatorMartha Pierson is a marketing strategist and business development expert based in Glendale, California. As a content creator for the Finturf blog, Martha shares her vast knowledge and experience with readers to help them build and sustain successful businesses. Her articles offer practical tips and actionable advice that entrepreneurs can implement immediately to achieve their goals. Martha also provides insightful analysis of current trends across different industries and offers expert guidance on how businesses can adapt to changing market conditions.

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