Marketing and Sales

The best time of the year is quickly approaching – the season of giving. And showing your gratitude should not…

When Canadian-American chiropractor Daniel David Palmer founded chiropractic as a profession in 1895, he didn’t have all the chiropractic marketing…

Did you know the first air conditioning system wasn't designed for homes? American engineer Willis Carrier invented the first AC…

The number of new plastic surgery methods keeps increasing every year, and so does the demand for these surgeries. In…

Point-of-purchase (POP) displays are a marketing technique used to draw shoppers’ attention to specific items in a store. They can…

Imagine walking into a grocery store, and a highly energetic sales clerk is bombarding you with information about the newest…

Attracting new patients to your dental practice is vital in today’s competitive market. Whether you’re just starting your dental practice…

In marketing, a product is anything that can be bought and sold that meets a want or need of a…

Customer loyalty is the holy grail of marketing for one simple reason - it’s much more cost-effective to boost repeat…

Coming up with a great business idea is only the first step in becoming a successful brand. Knowing how to…