Plug into the largest home improvement financing network in the country and turn it into new revenue, stickier products, and more closed deals for the merchants you serve.
There's more than one way to partner with us. Whether you finance the jobs, build the software, or know the right people, find where you fit below.
Reach qualified borrowers where financing decisions actually happen.
Finturf partners with banks, credit unions, commercial lenders, and other financing companies that want to grow originations through point-of-sale financing. We help you grow your portfolio while our team helps manage merchant relationships, mitigate your risk through our proprietary third-party risk management solution, processing fund distribution, and providing ongoing support.
Whether you have point-of-sale ready APIs or need an entire purpose-built loan origination system, we have the tools, technology, industry knowledge, and relationships to succeed.
Learn MoreStandardize financing across every company in your portfolio.
Managing financing across multiple brands or franchise locations can quickly become inconsistent. Different lenders, different processes, and different reporting create unnecessary complexity.
Roll out a centralized point-of-sale financing program that can be customized across every location, brand, or portfolio company. Track approvals, funded volume, dealer fees, close-rate performance, and financing activity from the enterprise level down to individual locations and sales representatives.
Whether you oversee ten locations or thousands, your financing strategy stays consistent and measurable.
Help your dealer network close more sales.
Manufacturers and distributors invest heavily in dealer success. Financing should be part of that strategy. With Finturf, the professionals selling your equipment can turn a big-ticket quote into an easy monthly payment. Bigger systems get approved, more units move, and you get one financing program running across your whole network with visibility into financing adoption, funded volume, and overall program performance.
It's a scalable financing solution that strengthens dealer relationships while helping contractors sell more projects.
Give your members an exclusive benefit they'll actually use.
Finturf partners with contractor associations and industry organizations looking to provide members with practical business tools that help them grow.
Members receive access to a comprehensive financing platform backed by the largest home improvement financing network in the country, helping them close more jobs at the kitchen table. Our team handles implementation, onboarding, and ongoing support so your organization can focus on serving members.
Stand it up as an exclusive member benefit, earn non-dues revenue through revenue share, and back your members with a tool built for the trades.
Integrate contractor financing directly into your software.
Finturf's API allows FSMs, CRMs, and other contractor software solutions to embed financing directly into their platforms.
Contractors can submit financing requests, review prequalified offers, and manage funding through the largest home improvement financing network in the country, all without leaving your platform. You maintain the customer experience while Finturf powers the lender network, funding request routing, and financing operations behind the scenes through a unified API.
Add a sticky, revenue-generating feature for a more valuable platform and increased customer retention, without building financing infrastructure yourself.
Bring point-of-sale financing to the merchants you already serve.
If you already serve contractors through software, marketplaces, payment solutions, or other B2B services, Finturf can make financing a natural extension of your offering. Choose from API integration, single sign-on, or branded deployment while maintaining complete control over your customer experience.
It's a new revenue stream and a stronger product, with no lending infrastructure to build. Finturf manages the financing network, lender connectivity, funding request processing, and merchant support so your team can focus on growing your business.
The right partnership should create measurable value, not additional complexity.
Finturf gives partners a faster way to bring contractor financing to market without building complicated infrastructure, managing multiple integrations, or supporting dozens of individual lender relationships. Whether you're a financial institution, software platform, manufacturer, or franchise organization, our platform is designed to help you scale financing efficiently while maintaining visibility and control.
See exactly what's working.
Finturf gives enterprise partners visibility across every level of their organization, including individual requests, locations, sales representatives, lender performance, funded volume, and approval rates. Pinpoint top performers, coach underperformers, and optimize financing strategy across every level of the organization.
More financing options create more approval opportunities.
Finturf connects partners to a network of first-, second-, and third-tier home improvement lenders serving borrowers across the credit spectrum. Our waterfall and ping-tree technology automatically routes requests to additional lenders if the first declines, helping achieve an 85%+ approval rate without requiring contractors or consumers to complete multiple request forms.
Connecting to multiple lenders shouldn't require multiple integrations.
With Finturf, partners gain access to our entire financing ecosystem through one integration. Merchants can manage approvals, funding requests, lender communications, and financing activity from a single platform instead of juggling multiple lender systems.
Connect once and you're done. Onboarding, white-labeling, and API integration are typically completed within hours of approval.
Technology is only part of a successful partnership.
You're never on your own. Our relationship team handles onboarding, one-on-one training, and ongoing support through regular check-ins, while your account manager tailors your solution to your needs. Finturf also maintains SOC 2 Type II audited security standards and offers financing programs that include MDR-free options, giving partners flexibility when designing financing strategies.
Whether you're integrating through our API, rolling out financing across hundreds of locations, or launching a referral program, our team helps ensure a smooth deployment and continued growth.
Getting started takes minutes.
Tell us about your business, your customers, and how you'd like to partner with Finturf. A member of our partner success team will reach out to you to discuss the partnership model that best fits your operation.
Whether you're integrating lending technology, building financing into your software, or supporting a contractor network, most partners are onboarded and live within hours of approval.
Complete the form or send us an email to receive more information about offering contractor financing to your clients.
