Finturf Expands Lender Network with Foundation Finance Company to Boost Contractor Financing Options

Glendale, Calif., September 29, 2025 — Finturf is excited to announce the latest addition to its growing lender network: Foundation Finance Company. This partnership enhances Finturf’s robust financing platform, giving contractors expanded access to flexible, competitive lending solutions tailored to a wide range of homeowner needs.

“Adding Foundation to our lender network isn’t just about expanding options,” said Cinda Lawson, Head of Lender Partnerships at Finturf. “It’s about strengthening the entire financing ecosystem for our contractors, enabling them to serve more homeowners, close more deals, and accommodate a variety of project types and credit situations.”

Highlights of Foundation Finance Company’s Offerings Through Finturf

Foundation Finance Company enables contractors to prequalify more homeowners, including those with lower or complex credit profiles, and provides financing solutions that keep projects moving forward efficiently. 

• Credit Coverage: Approvals for A through D credit with a soft credit pull.
• Maximum Project Amount: Up to $100,000, ideal for larger projects.
• Maximum Term: Up to 240 months, offering low monthly payments.
• Competitive Rates & Promotions: Flexible pricing options to match homeowner budgets.

“As home improvement providers adopt a multi-lender financing approach, Finturf enables them to simplify the process,” said Jim Anderson, National Sales Manager, at Foundation Finance. “Through this partnership, Foundation Finance products are easily available to customers and make projects more affordable. Together, we’re making financing more accessible and efficient for homeowners and contractors alike.”

Foundation integrates seamlessly into Finturf’s intuitive platform, allowing contractors to:

• Prequalify homeowners quickly and efficiently.
• Offer financing options across the credit spectrum.
• Access tools to streamline processing and improve customer experience.

Contractors are encouraged to contact Finturf to learn how this new lending option can help grow their business and close more deals this season.

About Finturf

Finturf is a contractor-focused financing platform, offering service providers access to a diverse network of lenders. With real-time approvals, flexible financing options, and an intuitive interface, Finturf enhances the customer experience while driving business growth for its partners.

Learn more at: https://finturf.com/contractor-financing/

About Foundation Finance Company

Foundation Finance Company provides flexible home improvement financing with broad credit coverage, large project amounts, and extended repayment terms. Through innovative tools and competitive rates, Foundation Finance Company empowers contractors to serve a diverse range of homeowners.

Learn more at: https://foundationfinance.com/