Author

Veronica Walsingham

Veronica Walsingham is the Director of Content at Finturf, where she combines her background in payment processing with her experience in journalism to craft clear, engaging content for both businesses and consumers. Her work has been featured in The New York Times, The Washington Post, and other notable publications. At Finturf, she leverages her unique blend of payments industry insight and journalistic storytelling to help readers better understand today’s financial landscape. She specializes in turning complex financial concepts into informative, accessible, and compelling content.

Featured Article

Roofing Sep 10, 2026

TruChoice Roofing’s Shop Tour With LB Capital: Fort Wayne’s Masterclass in Selling Smarter

There is a wall inside TruChoice Roofing’s Fort Wayne office that has given up on subtlety entirely. It is covered, floor to ceiling, in customer reviews printed directly onto the wall itself. Five stars, every one of them. Gratitude as permanent as wallpaper. In an industry where a homeowner hands a business one of the...

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More from Veronica

Sep 15, 2026

Contractor Commerce and Finturf Break the Credit Card Ceiling

Embedded financing expands how homeowners can pay for major home service purchases online. LEBANON, Ohio, Sept. 15, 2026 /PRNewswire/ — Contractor Commerce, the ecommerce and online buying platform built for home service contractors, announced a strategic partnership with Finturf, the field service financing management system that helps contractors offer customers flexible payment options at the moment of purchase. The...

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Roofing Jun 11, 2026

LB Capital’s Roofing Pup’s Shop Tour: What Scaling Contractors Know That Everyone Else Doesn’t

There’s a flying dog. Not a real dog, but a mural. A flying, cape-wearing, hammer-wielding dog painted in vivid cartoon glory on the door of Suite 203 in a three-story office building in Millersville, Maryland — a building that also houses an insurance company, a realtor, and a mortgage broker, none of which had a...

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May 28, 2026

Finturf Announces Palmetto Partnership, Expanding Financing Network to Broaden Clean Energy Options for Contractors

GLENDALE, CA, UNITED STATES, May 28, 2026 — Finturf, the all-in-one contractor sales tool connecting the largest home improvement financing network in the United States, announced a partnership with Palmetto, America’s leading consumer energy platform focused on expanding access to HVAC, battery storage, solar and energy-efficient home solutions. This partnership marks a significant milestone in Finturf’s mission...

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HVAC May 5, 2026

How to Value a Heating and Air Conditioning Business?

You built your HVAC business with your hands: answered calls in the middle of summer, managed techs, dealt with no-shows, and figured out cash flow on the fly. At some point, whether you’re planning an exit, trying to get a loan, or just want to know where you stand, you have to understand what your...

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May 5, 2026

Finturf Partners with ACCA to Launch Maximus for HVAC Contractor Financing

ALEXANDRIA, VA. (April 28, 2026) — The Air Conditioning Contractors of America (ACCA) has partnered with Finturf, a contractor financing ecosystem, as a Platinum Strategic Partner focused on helping home service professionals close more jobs by giving customers flexible ways to pay. Through this partnership, ACCA is announcing Maximus — a contractor financing tool built exclusively for ACCA...

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HVAC Apr 21, 2026

HVAC Insurance Coverage Explained: Policies, Costs, and Top Providers

Running an HVAC business is hard enough without worrying about insurance headaches. You’re hauling units up flights of stairs, crawling through 130-degree attics, and handling refrigerants subject to federal regulation. The last thing you want to think about is policy limits and coverage gaps. But HVAC insurance coverage isn’t just a box to check for...

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HVAC Apr 3, 2026

25 HVAC Sales Pitch Examples to Succeed, Persuade, and Close More Sales

Most HVAC sales pitches fail, but it’s not because of the equipment. It’s not because you’re bad at your job, either. It’s just that the old-school pitch — “Your system is old. Here’s the price for a new one.” — doesn’t cut it anymore. Homeowners want to understand their options, see proof of your expertise,...

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HVAC Mar 23, 2026

35+ Proven Ways For Contractors to Maximize Their HVAC Sales

If you’re an HVAC contractor, you already know the technical side of the business. You can diagnose a failing compressor in minutes, size a system perfectly, and install equipment that’ll run for over 15 years. But being great at the work doesn’t automatically translate into closing more HVAC sales. Here’s a reality check from the...

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Roofing Mar 4, 2026

2026 Roofing Trade Shows and Conventions: Roofing Contractors Must-Attend Events

You didn’t get into roofing to sit in conference halls, but the contractors who win in 2026 know when to step off the roof and into the room. The gap between contractors who invest in themselves and those who don’t gets wider every year. The guys making real money in 2026 know how to run...

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HVAC Feb 16, 2026

2026 HVAC Trade Shows and Conventions: HVAC Contractors Must-Attend Events

Look, you’re busy running service calls, managing techs, and keeping the books straight. The last thing you need is another thing on your list. But skipping HVAC trade shows in 2026 could cost you more than attending them. The HVAC industry is changing fast: new refrigerants, AI-powered diagnostics, heat pump mandates, and efficiency standards that...

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