Finturf Helps HVAC Contractors Close More Energy Efficient Upgrades as Summer Heat Arrives

Published by Martha Pierson on June 19, 2025

Flexible point‑of‑sale financing helps homeowners replace aging systems and cut cooling costs just in time for the season’s first heat wave.

The first day of summer arrives tomorrow, yet many households are still relying on inefficient air‑conditioning systems that drive up power bills. Air conditioning already accounts for about 19 % of the average U.S. home’s annual electricity use, and upgrading from a 9‑SEER unit to today’s 16‑SEER models can trim cooling expenses by roughly 45% a year. The higher the SEER, the higher the savings.

To help contractors close those upgrade sales without asking customers to pay the full ticket price upfront, Finturf’s vast lender network offers instant credit decisions, industry‑leading approval rates, and homeowner- and contractor‑friendly terms such as:

  • Term loans starting at 2.99 percent APR
  • 0% promotional APR options on qualifying projects
  • No‑dealer‑fee programs that protect contractor margins
  • Same‑day funding to the contractor once the job is complete

“Nothing feels better than switching on a brand‑new, high‑efficiency system and knowing your utility bill will drop right along with the thermostat,” said Ed Torosyan, Chief Revenue Officer at Finturf. “By pairing trusted HVAC pros with our point‑of‑sale financing, we make that moment possible for more families every day.”

So far this year, contractors using Finturf have helped thousands of homeowners finance repairs or full system replacements, avoiding surprise breakdowns and lowering monthly energy costs during increasingly hot summers.

HVAC professionals who want to expand approval rates and close more high‑efficiency sales can book a live demo at finturf.com/contractor or call 818.844.3955. 

About Finturf

Finturf is a performance‑driven fintech company that connects home‑improvement contractors with a network of reputable lenders, providing real‑time, soft‑pull credit decisions at the point of sale. The platform improves close rates, safeguards contractor cash flow, and makes essential upgrades affordable for homeowners nationwide.


Martha Pierson

Content CreatorMartha Pierson is a marketing strategist and business development expert based in Glendale, California. As a content creator for the Finturf blog, Martha shares her vast knowledge and experience with readers to help them build and sustain successful businesses. Her articles offer practical tips and actionable advice that entrepreneurs can implement immediately to achieve their goals. Martha also provides insightful analysis of current trends across different industries and offers expert guidance on how businesses can adapt to changing market conditions.

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