Martha Pierson

Martha Pierson

Editor-in-ChiefMartha Pierson is a marketing strategist and business development expert based in Glendale, California. As the Editor-in-Chief of the Finturf blog, Martha shares her vast knowledge and experience with readers to help them build and sustain successful businesses. Her articles offer practical tips and actionable advice that entrepreneurs can implement immediately to achieve their goals. Martha also provides insightful analysis of current trends across different industries and offers expert guidance on how businesses can adapt to changing market conditions.

Education & Expertise

Martha studied communications at a prestigious university, which has provided her with a strong foundation in the fields of marketing and business development. With over a decade of experience as a marketing consultant, she has honed her skills in creating effective marketing strategies, customer acquisition and retention, and overall business growth.

Experience & Dedication

Throughout her 10-year career, Martha has worked closely with a variety of companies, helping entrepreneurs achieve success and growth in their respective industries. Her unwavering dedication to empowering entrepreneurs is evident in her approach as she uses her expertise to guide businesses toward achieving their objectives.

As the Editor-in-Chief, Martha's goal is to inspire and support entrepreneurs by sharing her knowledge and experience, as well as keeping them informed of the latest trends and best practices. Whether you're just starting out or looking to grow your existing business, Martha Pierson's insights and guidance will undoubtedly prove invaluable to your journey toward success.


The Impact of Marketing Psychology on Your Sales

Have you ever wondered how some marketing campaigns successfully lead people to respond? Businesses pour so much time and money into their marketing, but there is no guarantee that consumers will react accordingly. Foremost, a firm must understand its target audience and build marketing campaigns that appeal to these consumers. As it would be ineffective […]

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The Future of Retail: AI Implementation and Other Trends

The retail industry is undergoing a major transformation as technology plays a larger role in the way we shop and purchase goods. In recent years, artificial intelligence (AI) has become a buzzword in the retail industry, and with good reason. AI has the potential to revolutionize the way retailers operate, from customer service to inventory […]

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Chiropractic Licensing and Certifications: State-by-State Breakdown and Requirements

Whether you are just starting your chiropractic career or have your own clinic, you would surely like to demonstrate your commitment to excellence to your patients. Obtaining a chiropractic certification and license can help you achieve that goal. A chiropractor license is essential to legally practice chiropractic care, while certification is usually documentation to showcase […]

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IWCE 2023 Conference: Finturf is Ready to Boost Your Window Business!

Finturf couldn’t be more excited to showcase our financing solutions at IWCE from April 19 to 21 in Charlotte. We’re looking forward to discussing how our consumer financing solution is tailored to the unique challenges you face in the window industry. Finturf’s mission is to make financing a breeze for both window contractors and their […]

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Finturf, Microf Join Forces to Help HVAC Contractors Offer Flexible Financing Options to Credit-Challenged Customers

HVAC contractors utilizing Finturf’s direct-to-merchant financing solution will now be able to provide financing to more customers, thanks to our partnership with Microf. Microf offers a lease-purchase program that connects credit-challenged homeowners to a monthly cost-to-own solution for acquiring a new HVAC system. All HVAC contractors in our system can start sending applications to Microf […]

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Watercress Financial and Finturf Join Forces to Offer Homeowners More Financing Options

Watercress Financial and Finturf have partnered to offer homeowners a wider range of financing options for home improvement projects. This new collaboration will fully integrate Watercress Financial’s financing products into the Finturf network, enabling contractors to offer flexible payment options to their clients. With Watercress Financial’s low-cost and transparent funding options, contractors can provide their […]

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ACCA 2023: Finturf is Empowering HVAC Contractors

The ACCA 2023 conference is just around the corner and Finturf is thrilled to be a part of it from April 2 to 5 in New Orleans. We understand the challenges that HVAC contractors face when it comes to financing their clients’ HVAC systems. That’s why we have created a multi-lender financing solution that empowers […]

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Product Spotlight: Merchant Platform Features

Finturf’s merchant tools and dashboard have been designed with flexibility and control in mind, giving our partnered merchants the freedom to tailor our proprietary technology and platform to fit their unique needs. Here are some of the exclusive features offered on Finturf’s merchant dashboard: Add custom roles and control access levels Filter financing offers that […]

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