Business

In marketing, a product is anything that can be bought and sold that meets a want or need of a…

If you want to grow your business, a good place to start is by reviewing your retail pricing strategies. A…

Are you looking for ways to improve your company? You can’t do it without understanding your customers and studying different…

To survive in the overly saturated retail market, every business seeks new methods to gain a competitive advantage. One of…

Customer loyalty is the holy grail of marketing for one simple reason - it’s much more cost-effective to boost repeat…

Coming up with a great business idea is only the first step in becoming a successful brand. Knowing how to…

Marketing pioneer and visionary Morris Hite said: “Advertising moves people toward goods; merchandising moves goods toward people.” Cross merchandising is…

One of the most difficult parts of sales is actually closing the sale. But once you’ve finally gotten a customer…

All businesses lose customers. According to Profitwell.com, this average customer retention rate by industry is: Retail: 63%Banking: 75%Telecom: 78%IT services:…

If you haven't made a buy now pay later (BNPL) purchase yourself, you've probably at least heard the term. Many…