Customer and Client Engagement

It is true that customers often remember terrible experiences they have had with retail employees. However, the same can be…

Are you looking for ways to improve your company? You can’t do it without understanding your customers and studying different…

Customer loyalty is the holy grail of marketing for one simple reason - it’s much more cost-effective to boost repeat…

Coming up with a great business idea is only the first step in becoming a successful brand. Knowing how to…

All businesses lose customers. According to Profitwell.com, this average customer retention rate by industry is: Retail: 63%Banking: 75%Telecom: 78%IT services:…

You can’t approach every customer with the same sales techniques because each buyer is uniquely different. In fact, shoppers are…

Creating a brand is like making a cocktail by adding just the right amounts of company values, features, and uniqueness.…