Customer and Client Engagement

How Point-Of-Sale Financing Can Enhance Your Sales Strategy

A dedicated medical clinic and home improvement contracting company – both distinct, yet they share a common goal: to elevate their sales strategies. Enter point-of-sale (POS) financing. This isn’t just another trend; it’s a powerful tool that boosts sales for businesses big and small. Why zero in on POS financing? Implementing this financing solution has […]

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9 Patient Acquisition Strategies Healthcare Marketers Should Try

Successfully operating a health center hinges on effective patient acquisition, care, and retention. Since trust plays a big part in medicine, investing in obtaining new patients can pay off in the long run, as patients prefer the help of medical professionals they’re already familiar with. The channels you use to communicate and the educational expertise […]

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Customer Health Score: Why Does it Matter?

In today’s fast-paced business environment, it’s more important than ever for companies to understand and engage with their customers. One powerful tool for achieving this is the customer health score. A customer health score is a numerical representation of the well-being and engagement of a company’s customer base. By regularly monitoring the customer health score, […]

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How to Market Your Roofing Business

While rooftops are designed to shield and protect, your roofing business needs to stand out and be seen. In this blog, we’ll delve into the essentials of roofing marketing, ensuring that your business doesn’t just blend into the skyline but becomes a landmark in its own right.  Why You Need to Market Your Roofing Business […]

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What is Average Order Value (AOV) in HVAC and How to Boost It

Navigating the HVAC industry often involves a relentless pursuit of new customers. However, focusing solely on customer acquisition might mean missing out on a frequently neglected metric: the average order value (AOV). So, let’s dive into AOV, its calculation, and strategies to increase it. What Is AOV (Average Order Value)? Average order value, or AOV, […]

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Why Repeat Customers Are Important for Home Services Contractors

Imagine having customers who love your work so much they can’t wait to hire you again. Or do you dream of having customers so loyal that they would never call anyone else for their home service needs? Now stop imagining. This is entirely within your reach. But why exactly is a repeat customer so important? […]

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9 Must-Have Customer Service Types for Every Business

In the competitive world of business, 65% of customers switch brands after just one poor service experience. This sobering statistic reinforces the fine line between retention and customer loss. However, delivering first-class customer service isn’t a one-size-fits-all approach – it involves understanding and deploying an omnichannel approach that includes reactive and proactive strategies. But ​​how […]

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Engaging Your Clients and Customers: Why Different Strategies Are Needed for Each

In the world of business, language matters. And understanding the subtle differences between seemingly interchangeable terms can be critical to success. For instance, ‘client’ and ‘customer’ are used synonymously but have distinct meanings. A client typically engages in an ongoing, personalized relationship with a company, while a customer is often involved in a more transactional […]

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How to Reduce the Number of Patient No-Shows

Patient no-shows can be a costly and frustrating problem for healthcare clinics. In fact, patient no-shows are estimated to cost health facilities about $150 billion annually. Fortunately, there are various ways for healthcare providers to reduce patient no-shows, eliminating delays in patient care and increasing productivity. From utilizing appointment reminders to offering incentives to patients, […]

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10 HVAC Lead Generation Strategies to Accelerate Your Business Success

Did you know the first air conditioning system wasn’t designed for homes? American engineer Willis Carrier invented the first AC unit in 1902 to protect his papers from humidity in his publishing house. Today, the need for smart heating, ventilation, and air conditioning (HVAC) systems is growing worldwide. If you’re an owner of an HVAC […]

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