Customer and Client Engagement

7 Reasons Why Your Business Loses Customers

All businesses lose customers. According to Profitwell.com, this average customer retention rate by industry is: Retail: 63%Banking: 75%Telecom: 78%IT services:…

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How to Encourage Different Types of Shoppers to Purchase from Your Shop

You can’t approach every customer with the same sales techniques because each buyer is uniquely different. In fact, shoppers are…

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Brand Positioning Strategies for Business Owners

Creating a brand is like making a cocktail by adding just the right amounts of company values, features, and uniqueness.…

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