After experiencing steady growth over the years, the roofing industry is now facing a mix of new opportunities and unique challenges for continued growth. In this post, we’ll take a look at six important trends shaping roofing in 2025 and what these changes mean for contractors aiming to stay ahead.
Before you can track growth or plan for the future, you need to understand the current landscape. These key statistics provide a snapshot of the roofing industry’s scale, workforce, and market size in 2025.
As of 2024, there are about 98,980 roofing contractor businesses operating across the United States. That includes everything from small, family-run operations to large national firms serving both residential and commercial clients. The number of roofing businesses has increased by about 2.2% since 2023 and is expected to continue rising at a similar pace in the future.
Between 2023 and 2024, the number of contractors increased by about 2.2%, and this growth is expected to continue. According to research from Benchmark International, the global roofing industry is on pace to grow at a compound annual growth rate (CAGR) of 3.7%.
In the United States, that growth is driven by:
The roofing industry plays a big role in the overall construction scene in the United States. In 2024, it was valued at about $56.7 billion. It’s on track to keep growing, with projections of possibly topping $60 billion by the end of 2025.
That size reflects a steady flow of opportunity, from new construction to storm-related repairs. It positions roofing as one of the most reliable sectors in the construction industry.
With more than 135,140 roofers employed across the country, it’s clear that how many roofing companies are in the United States is only part of the equation: crews — not just companies — shape the labor landscape. Most of these employees work for or own small, independent roofing companies serving local or regional markets.
Like other construction industries, roofing regulations are constantly evolving. More states are cracking down on unlicensed roofing work, especially on storm-related repairs and larger residential jobs.
For example, some states are tightening enforcement of unlicensed work and requiring more documentation during the permitting process. Roofing license requirements in Florida include passing two exams, demonstrating four years of experience (with at least one year as a foreman), and carrying both liability and workers’ comp insurance.
It’s not just red tape for the sake of it. These rules are meant to protect homeowners, ensure quality work, and create a fair environment for contractors who follow the law. Here’s what that means on the ground:
Failing to meet state roofing license requirements can lead to fines, permit delays, or even legal trouble, which could result in the shutdown of your business. Getting licensed also opens doors to bigger projects, insurance-funded work, and government contracts — opportunities you don’t want to miss.
To grasp 2025’s roofing industry trends, you first need to understand the market conditions driving them:
These elements often work together. As older or damaged roofs need replacing, property owners aren’t just looking for the basics. With the average cost of a roof replacement around $9,500, property owners making this significant investment seek systems that offer long-term durability, withstand increasingly severe weather, and improve energy efficiency — all of which contribute to a more substantial return on investment over time.
The roofing industry is seeing a major shift in 2025. Today’s roofing professionals are using better tools, smarter materials, and forward-looking strategies to prevent problems before they start and to deliver more value to homeowners. This proactive approach is reshaping everything from inspections and estimates to how contractors close jobs and what materials they recommend.
Whether it’s tech upgrades, flexible financing, or eco-friendly solutions, contractors who stay on top of these changes are setting themselves apart and winning more business as a result. Below are six roofing trends that are driving the industry forward and what they mean for contractors in the field.
Roofing tech has come a long way. Now, sensors can catch leaks, moisture, or heat loss before they turn into costly problems.
Drones are also changing the game, making it easier and safer to inspect damage after storms or get a close look at hard-to-reach spots. In fact, contractors use drones for more than 55% of their projects now, according to recent industry data, and that number is rising as clients expect faster, tech-driven services.
Tools like EagleView and Hover help contractors get accurate aerial measurements without climbing a ladder. With the right CRM and estimating software, keeping track of leads, following up with customers, and closing jobs is a whole lot smoother. At this point, if you’re not using tech to support your roofing business, you’re probably falling behind.
With roof replacements averaging $10,000 to $20,000 or more, homeowners are increasingly asking about payment options. Contractors who embed financing, typically through third-party platforms, can experience higher close rates.
If you’re not already set up to offer roofing financing to your customers, this is one of the fastest ways to boost conversions without slashing your prices. Financing isn’t just for big chains. It’s a practical sales tool for solo contractors and small firms, too.
Things like cool roofs, recycled shingles, and solar setups are quickly becoming standard, especially in places like California and New York, where the building codes are more demanding. Contractors who offer these eco-friendly options can see more interest from homeowners and land bigger, higher-value jobs because of it.
For homeowners, today’s sustainable roofing options aren’t just about going green — they can also lead to serious long-term savings on energy. Reflective coatings help keep buildings cooler by reducing heat absorption, which can lower energy bills. Solar-integrated roofing includes panels or even solar shingles built right into the roof to generate clean energy. Then there are green roofs covered with plants that can soak up 65% of rainwater, reduce runoff, and keep buildings cooler in the summer.
Offering these green options not only adds value to your jobs but can also help your clients qualify for incentives like energy efficiency tax credits or meet California’s Title 24 requirements.
Roofing materials have come a long way. More homeowners are asking about synthetic and composite options, and for good reason.
These newer products offer the upscale look of slate or wood shake, but without the weight, cost, or hassle associated with them. They’re tough enough to handle harsh weather, need very little maintenance, and many come with warranties that last 30 to 50 years. Compared to traditional asphalt shingles, that’s a big upgrade. If a customer wants something that looks sharp and lasts without much upkeep, these materials are hard to beat.
Keeping your home cool without blasting the AC all day is a big deal. Radiant barriers — the shiny, reflective material usually installed in attics — help prevent a significant amount of heat from entering, which is especially beneficial in hotter areas. When you pair them with sound insulation, it makes it easier to maintain a steady temperature, takes some pressure off your AC, and can lower your energy bills. Some homes see a drop in cooling costs of around 10% to 15%. It’s a relatively simple upgrade that pays off with a more comfortable home, quieter spaces, and reduced energy waste.
Tough, long-lasting, and energy-efficient — metal roofing is no longer just a niche choice. It’s gone fully mainstream, and it’s easy to see why. These roofs can last 40 to 70 years, sometimes even longer if you’re using materials like copper or zinc. They’re built to handle harsh conditions — whether it’s hail, high winds, or heavy snow — which makes them a solid pick in storm-prone areas.
They’re also a win on the energy side. Because metal reflects sunlight instead of absorbing it, it can help reduce cooling costs — sometimes by as much as 30 to 40% in hot regions. And since many metal roofing systems are made from recycled content and can be recycled again at the end of their life, they’re a strong choice for eco-conscious homeowners.
Want to stay ahead of the curve? Here are some strategies to help you secure your foothold in the roofing industry:
In 2025, the roofing industry is being shaped by a mix of aging homes, climate-related damage, and ongoing new construction. Florida is at the center of it all — with some of the country’s highest residential building permit numbers and a climate that brings hurricanes, hail, and intense sun. It’s no surprise that the state leads the nation in roofing jobs, employing nearly 19% of all U.S. roofers.
The big spike in reroofing jobs from 2020 to 2023 has started to level out, but demand hasn’t gone away. Storm damage and aging homes continue to drive steady business. As things stabilize, the contractors who stand out will be the ones who adapt — offering financing options, utilizing more durable and energy-efficient materials, and finding more effective ways to complete the job.
Industry trends indicate significant shifts in how roofing businesses operate — from the adoption of new software tools to the evolution of business models. The companies that stay ahead will be the ones that continue to grow.
Manufacturers are releasing next-gen products that do more than just cover a structure. They protect, reflect, and adapt. Expect to see more:
These innovations don’t just meet code. They’re becoming selling points for homeowners and commercial clients looking to invest once and invest well.
AI-powered tools are starting to turn tasks that used to take hours or multiple site visits into quick, straightforward jobs. They help with:
Some software platforms are even using historical climate data to predict the lifespan of roofs.
If you’re handling a bunch of estimates or dealing with insurance-heavy projects, AI can help lighten the load. It speeds things up, cuts down on paperwork, and allows you to close jobs quicker — all while keeping things accurate.
Private equity and franchise models are expanding fast in the roofing space. That means more consolidation, more branding consistency, and more competition. For example:
This doesn’t mean small contractors can’t compete, but it does mean adapting. Tech, licensing, and financing aren’t extras anymore. They’re how you stay in the game.
The roofing business has come a long way — the tools and materials available have gotten a serious upgrade. As a result, homeowners today want more: longer-lasting products, cleaner installs, better efficiency, and options that make sense for both their budget and the environment. The contractors who pay attention to what customers actually want and adjust how they work are the ones who will stand out in today’s market.
This industry is shifting fast. The only question is: are you keeping pace, or standing still?
