Michael Needham

Michael Needham

Chief Content OfficerAs the Chief Content Officer at Finturf, Michael Needham brings over a decade of experience in technology content marketing with a focus on financial technology, performance marketing, and data science. Having earned his degree from a renowned university, Michael possesses the skills and knowledge necessary to review and curate the highest-quality content for Finturf's blog and news section.

Starting his career as a copywriter, Michael has worked diligently to become a respected voice in the fintech industry. Collaborating with the executive team, he has helped Finturf grow from a small startup to an innovative force in the sector, revolutionizing the way merchants and service providers connect with lenders through its multi-lender customer financing platform.

Michael is committed to ensuring Finturf's content is both useful and actionable, driving the industry forward with cutting-edge insights and reliable products. A strong advocate for the democratization of AI, big data, and financial services tools, he envisions a future where technology is accessible and empowering for businesses of all sizes.

Outside of work, Michael enjoys staying informed about the latest technology trends and unwinding with his favorite music. As the Reviewer at Finturf, his expertise and passion for technology are evident in every piece of content published, creating a valuable and engaging experience for Finturf's audience.


Engaging Your Clients and Customers: Why Different Strategies Are Needed for Each

In the world of business, language matters. And understanding the subtle differences between seemingly interchangeable terms can be critical to success. For instance, ‘client’ and ‘customer’ are used synonymously but have distinct meanings. A client typically engages in an ongoing, personalized relationship with a company, while a customer is often involved in a more transactional […]

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Join Finturf at Finovate: Elevate Your Lending and Fintech Game

Finturf is thrilled to announce its attendance at FinovateSpring, taking place from May 23 to 25 in San Francisco. This game-changing event is a must-attend for lenders and Fintech companies looking to stay ahead of the curve and explore cutting-edge solutions. Don’t miss the chance to see Finturf in action! We’ll be demoing our point-of-sale […]

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The Impact of Marketing Psychology on Your Sales

Have you ever wondered how some marketing campaigns successfully lead people to respond? Businesses pour so much time and money into their marketing, but there is no guarantee that consumers will react accordingly. Foremost, a firm must understand its target audience and build marketing campaigns that appeal to these consumers. As it would be ineffective […]

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The Future of Retail: AI Implementation and Other Trends

The retail industry is undergoing a major transformation as technology plays a larger role in the way we shop and purchase goods. In recent years, artificial intelligence (AI) has become a buzzword in the retail industry, and with good reason. AI has the potential to revolutionize the way retailers operate, from customer service to inventory […]

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Chiropractic Licensing and Certifications: State-by-State Breakdown and Requirements

Whether you are just starting your chiropractic career or have your own clinic, you would surely like to demonstrate your commitment to excellence to your patients. Obtaining a chiropractic certification and license can help you achieve that goal. A chiropractor license is essential to legally practice chiropractic care, while certification is usually documentation to showcase […]

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IWCE 2023 Conference: Finturf is Ready to Boost Your Window Business!

Finturf couldn’t be more excited to showcase our financing solutions at IWCE from April 19 to 21 in Charlotte. We’re looking forward to discussing how our consumer financing solution is tailored to the unique challenges you face in the window industry. Finturf’s mission is to make financing a breeze for both window contractors and their […]

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Finturf, Microf Join Forces to Help HVAC Contractors Offer Flexible Financing Options to Credit-Challenged Customers

HVAC contractors utilizing Finturf’s direct-to-merchant financing solution will now be able to provide financing to more customers, thanks to our partnership with Microf. Microf offers a lease-purchase program that connects credit-challenged homeowners to a monthly cost-to-own solution for acquiring a new HVAC system. All HVAC contractors in our system can start sending applications to Microf […]

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Watercress Financial and Finturf Join Forces to Offer Homeowners More Financing Options

Watercress Financial and Finturf have partnered to offer homeowners a wider range of financing options for home improvement projects. This new collaboration will fully integrate Watercress Financial’s financing products into the Finturf network, enabling contractors to offer flexible payment options to their clients. With Watercress Financial’s low-cost and transparent funding options, contractors can provide their […]

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ACCA 2023: Finturf is Empowering HVAC Contractors

The ACCA 2023 conference is just around the corner and Finturf is thrilled to be a part of it from April 2 to 5 in New Orleans. We understand the challenges that HVAC contractors face when it comes to financing their clients’ HVAC systems. That’s why we have created a multi-lender financing solution that empowers […]

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Product Spotlight: Merchant Platform Features

Finturf’s merchant tools and dashboard have been designed with flexibility and control in mind, giving our partnered merchants the freedom to tailor our proprietary technology and platform to fit their unique needs. Here are some of the exclusive features offered on Finturf’s merchant dashboard: Add custom roles and control access levels Filter financing offers that […]

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