One API. The Entire Financing Lifecycle.

Quote a payment, submit a request, fund the completed job, and connect your CRM, FSM, or SaaS to Finturf's financing infrastructure rails with a single integration. Route across 20+ financing options all without leaving your system.

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Who Can Use Our API for Embedded Financing?

Whether you're building a CRM integration, automating a sales workflow, or launching a white-label financing product, our API is designed to fit the bill.

CRM Integration

Auto-create financing requests from new leads. Trigger a prescreen the moment a lead hits your CRM. Route qualified leads directly to a full financing request.

Field Service

Present financing at the kitchen table. Embed monthly payment estimation into your FSM's proposal flow.

Home Improvement Software

Add financing to your contractor platform. Launch a fully white-labeled financing module in your product. One integration with 20+ lenders and end-to-end lifecycle.

Financing Institutions

Give your customers a second look when they need it most. Add Finturf to your financing stack to increase approval rates by up to 92% through access to a broader lending network.

Set the Depth: From Minimal Dev to Full Ownership

The Finturf API is built so you can launch this week with a one-line integration and grow into a fully embedded financing product over time, all without re-platforming.

Send a Link

Generate a hosted financing request link with one API call and send it by SMS and/or email. Finturf runs the request, offers, and signing. You get the funded outcome.

Best for SMS and email-driven lead nurture, fast pilots, and no-code automations.

Embed

Drop a hosted financing request flow into any page with a single script tag. Your customer stays on your domain. No PII on your backend, no UI to build.

Best for lead-form capture, eCommerce checkout, and product pages.

Host Financing Requests and Offers

Build your own intake form and offer display. Finturf returns structured offers and takes over once the customer picks one.

Best for proposal tools, CRM integrations with rich quote UX, sales platforms that want offers visible inside their existing workflow.

Build End to End

Own every screen, including intake, offers, selection, fund requests, and change orders. Finturf normalizes lenders and enforces compliance behind the scenes.

Best for home improvement software, white-label financing products, and teams that want financing fully embedded in their UX.

Cut the dev work drastically by letting Finturf do more or go deep and control every touchpoint. The choice is yours.

The API Is Ready. Are you?

Sandbox access is available. When you're ready to go deeper, our solutions engineers are here to help you build the right way, the first time.

From Lead to Funded Job, API Built Around Your Sales Process

Finturf mirrors the financing lifecycle your team already runs. Each step is one API call away. No juggling lender portals, no manual handoffs.

1 Show the Payment

Real monthly payment estimates the moment a customer asks, "What would this cost?" No hard credit pull required.

2 Submit the Request

One call shops the deal across the nation’s largest home services financing network. The customer fills out just one form.

3 Present Pre-Qualified Offers

Pre-qualification returns real, structured offers. Display them in your own UI, your proposal tool, or let Finturf handle the offer-selection UX for you.

4 Lock in a Choice

If your customer accepts an offer, you can confirm it with a single call. Or skip the UI altogether and let the embedded iframe do the talking.

5 Stay in Sync

Every milestone pushes to you in real time. Approved. Contract signed. Notice to proceed. Funded. Your sales team sees every milestone without ever logging into another tool.

6 Adjust on the Fly and Get Paid

Change order? Update the amount in one call and let Finturf handle lender compliance. Job complete? Trigger the funding request and get the customer over the finish line.

One Integration Covers What You'd Otherwise Build Piece by Piece

Finturf
Building Direct
One integration, the full network, instant access to new financing options
Separate integrations for each financing option
One normalized data mode
A different data model for each integration
Lender API stability, managed for you
Manage lender API changes yourself
Multi-lender routing in a single call
Build decline-redirect logic between lenders

Platform Capabilities Using Finturf Rails

Dealer Onboarding, in One Call

Onboard your merchants through a single Finturf API. One enrollment unlocks every qualified financing option in the network. No per-lender paperwork, no multi-week wait.

Webhooks & Real-Time Events

Subscribe to financing request changes, approvals, fundings, and status updates. Push directly into your CRM or FSM, no polling.

Configurable Offer Stacks

Your customers set the offer strategy. Lead with a promo, fall back to longest-term with lowest-payment, or present three side-by-side offers. Finturf executes it across the network.

Seamless Financing Experience

Finturf is designed to disappear into your product. Your branding, your UI, and your customer experience. We just power the rails behind the scenes.

No-Code Connectors

Built-in integrations with Zapier, Make, and major CRMs. Trigger requests from new leads and push status updates without writing a line of code.

Enterprise-Grade Security

SOC 2 Type II certified and lender compliance, enforced at the API layer. You focus on the product. We handle the complexity.