Give Your Members a Financing Tool That Helps Them Win More Jobs

Offer your association members access to the nation’s largest home services financing network to help them close more jobs, increase revenue, and get more value from their membership.

Why Trade Associations Partner With Finturf

Your members already look to your association for education, resources, and tools that help them run better businesses. Financing belongs in that conversation too.

Finturf gives trade associations a way to support members beyond technical knowledge and industry education. By giving contractors a financing tool purpose-built around the home services sales cycle, they can close more jobs, sell higher-ticket projects, and give their teams another tool to move deals forward.

With our partnership program, your association can create additional revenue to reinvest into programs, education, events, and other resources that support your members, without taking on lending risk or liability.

Benefits for Your Association and Members

Give Members a Benefit They Can Actually Use

Turn membership value into something contractors can use on their next job.

Give your members access to contractor financing tools designed around their industry’s sales process. Finturf helps contractors keep financing in the sales conversation, present side-by-side payment options at the kitchen table, and close more of the jobs they quote.

Create Revenue to Put Back Into the Association

Help your members grow while creating more resources to support them.

Depending on your partnership structure, your association can earn revenue from financed jobs and put it back into the programs, education, advocacy, events, and resources your members rely on.

Help Contractors Sell, Not Just Build

Technical expertise gets the job done. Sales expertise gets the job sold.

Trade associations have long helped contractors sharpen their technical skills. Finturf gives you another way to help members grow their businesses by providing sales teams with training sessions on presenting payments, discussing financing, and closing more work.

Bring Financing Into Your Existing Technology

Give members access to financing without forcing them into a disconnected sales process.

Finturf can connect with existing technology through our API solutions, giving associations and their partners a way to bring financing directly into the platforms and workflows contractors already use.

How It Works

1

Build Your Member Program

Work with Finturf to create a financing program designed around your association, your members, and the types of businesses you serve.

2

Give Members Access

Introduce the program to your members and give them access to purpose-built tools, financing options, sales training, and live support.

3

Grow the Program

Use reporting and financing data to understand adoption, identify opportunities, and continue building value for your members while supporting the association's broader goals.

Who We Work With

Finturf works with trade associations across the home services industry, from national organizations to regional and specialty trade groups.

As an Air Conditioning Contractors of America (ACCA) Platinum Strategic Partner, we built Maximus exclusively for ACCA members, giving members access to a financing program designed specifically around the HVAC sales process. A portion of the revenue generated through this HVAC financing program is reinvested into ACCA, creating additional value for the association and its members.

Whether you represent thousands of contractors nationwide or a regional network of specialized businesses, Finturf can help you turn financing into a meaningful member benefit.

Bring a Financing Benefit to Your Members

Give your members more than education. Give them a tool they can put to work on their next sale.

Finturf brings together financing tools, sales training, and live support to help contractors close more jobs while giving your association another way to create value, strengthen membership, and reinvest in the industry.

Become a Finturf Partner

Complete the form or send us an email to receive more information about offering contractor financing to your clients.