Embedded financing expands how homeowners can pay for major home service purchases online.
LEBANON, Ohio, Sept. 15, 2026 /PRNewswire/ — Contractor Commerce, the ecommerce and online buying platform built for home service contractors, announced a strategic partnership with Finturf, the field service financing management system that helps contractors offer customers flexible payment options at the moment of purchase. The collaboration represents another step forward for the home services industry to transform the digital transaction experience for homeowners.
The integration adds installment financing to the Contractor Commerce checkout, allowing contractors to support higher-value online purchases beyond the limits of a homeowner’s available revolving credit. Contractors enrolled with both platforms can activate the embedded option without custom development and use Finturf’s financing network for both online and in-home sales.
“This isn’t just about giving homeowners more money to spend,” said Paul Redman, president of Contractor Commerce. “It’s about giving them a better way to pay for an essential home investment. By bringing financing into the online buying experience, contractors can help customers focus on the right solution for their home rather than the limits of a credit card.”
Through Finturf’s lending network, eligible homeowners can access financing options exceeding $100,000, with repayment terms extending up to 240 months. The added purchasing power can help make major home service projects more manageable for customers who may not have sufficient available credit to cover the full cost.
“Contractors have known for years that financing closes jobs at the kitchen table,” said Narek Khachatryan, chief product officer at Finturf. “What they haven’t had is the same tool on their website. This partnership fixes that. Contractors selling through Contractor Commerce can put Finturf’s financing network in front of a homeowner at the exact moment they’re making their online purchase.”
For more information about Contractor Commerce, visit www.contractorcommerce.com.
For more information about Finturf, visit www.finturf.com.
About Contractor Commerce
Contractor Commerce is the pioneer and industry leader in providing ecommerce services for contractors, offering plug-and-play online stores and AI-powered buying experiences for home service companies so they can grow their sales and serve customers with convenience, transparency, and self-service options. To learn more about Contractor Commerce and its solutions, visit https://www.contractorcommerce.com.
About Finturf
Finturf is the all-in-one contractor financing tool built to help home service professionals close more deals without giving up control of their financing strategy. Designed to simplify and accelerate the sales process, a single application connects contractors to the industry’s largest home improvement financing network, while allowing them to choose which offers they present, set dealer fee tolerances, and retain existing lender relationships. Teams can manage approvals, change orders, and funding requests across lenders on a unified platform. By removing friction at the kitchen table while keeping contractors in control behind the scenes, Finturf helps drive higher approval rates, protect margins, and win more jobs.
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