Our brand guidelines are designed to help partners, vendors, designers, and other collaborators represent Finturf consistently across digital, print, and co-branded materials. From our logo and color palette to typography and partner usage, these standards help keep the Finturf brand recognizable wherever it shows up.
Follow the guidelines below to maintain the Finturf logo's proportions, visibility, and visual impact.
Use the primary logo whenever the available space allows for the complete Finturf logo to be displayed clearly. Do not alter the proportions, alignment, spacing, typeface, or colors of the logo.
Use the Finturf icon independently when the full logo is not practical or when the brand has already been clearly established in the surrounding context. Do not recreate, redraw, or modify the mark.
Use the approved monotone versions of the Finturf logo when full-color application is not appropriate or when production requirements call for a single-color treatment. Do not create custom color combinations or apply effects to the logo.
The Finturf logo should always have sufficient space around it to remain clear and recognizable. No graphic elements, imagery, typography, or other visual elements should enter the logo's clear-space area.
The Finturf logo should always remain large enough to be clearly legible. For digital applications, the brand guidelines specify a 32px minimum height. For print applications, use the approved logo artwork and ensure the logo remains clear and legible at the final reproduction size.
These rules are designed to preserve the integrity and consistency of the Finturf brand. Do not:
Finturf's color palette combines deep greens, neutral tones, and a restrained gold accent to create a consistent visual identity across digital and print applications.
Deep Forest Green
HEX: #164025
RGB: 22, 64, 37
Muted Midland Green
HEX: #4B7A59
RGB: 75, 122, 89
Iron Charcoal
HEX: #2F2F2F
RGB: 47, 47, 47
Concrete Mist
HEX: #D2D2CD
RGB: 210, 210, 205
Heritage Ivory
HEX: #ECECE8
RGB: 236, 236, 232
Faded Denim
HEX: #4A5D63
RGB: 74, 93, 99
Las Vegas Gold
HEX: #C5B358
RGB: 197, 179, 88
Finturf uses a two-typeface system built around Merriweather and Inter.
Merriweather
Aa Bb Cc 0123
PRIMARY TYPEFACE
Inter
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
SUPPORTING TYPEFACE
Merriweather is used across headings, slogans, paragraph text, business cards, and presentations.
Use typography consistently to create a clear visual hierarchy.
Keep typography clean and legible. Avoid introducing additional typefaces that compete with the Finturf brand system.
For digital applications where the primary brand fonts cannot be loaded, use appropriate web-safe or system font fallbacks that preserve readability and the intended hierarchy. Where possible, load the approved Finturf typefaces directly rather than substituting them.
Finturf uses a two-typeface system built around Merriweather and Inter.
Finturf frequently appears alongside contractors, lenders, associations, manufacturers, distributors, and other business partners. When using the Finturf logo in co-branded materials:
If you're unsure which Finturf logo treatment to use, contact the Finturf team before publishing.
The Finturf name, logo, icon, and other brand assets are proprietary Finturf materials.
Use Finturf trademarks and brand assets only for legitimate business, partnership, marketing, or other approved purposes. Do not modify, recreate, register, or incorporate Finturf trademarks into another company's name, logo, product, domain, or other brand identity.
Use the Finturf brand accurately and in a way that does not imply an affiliation, sponsorship, endorsement, or relationship that has not been authorized by Finturf.
For questions about trademark use, permissions, or approved applications, contact the Finturf team.
If you need a specific logo format, have questions about using the Finturf brand, or are creating co-branded materials, we're happy to help.
Need the full brand guide? Download the Finturf Brand Guidelines for logo specifications, color values, typography, usage rules, and visual examples.
