Help Your Dealer Network Sell More With Built-In Financing

Give your dealers a better way to sell with the financing tools they need to close more jobs and get more of your product specified, sold, and installed.

Why Manufacturers and Distributors Partner With Finturf

When dealers have ways to make large projects affordable, they can sell more equipment, more upgrades, and more add-ons. That means more completed jobs and more product moving through your channel.

Through our partner program, manufacturers and distributors can build financing directly into their dealer experience. We provide the infrastructure, financing options, and tools your dealers need to turn more estimates into installations.

Benefits for Your Channel

Bring Your Existing Lenders

Already have financing relationships in place? Bring them with you.

Finturf can help you build a broader contractor financing strategy around the lenders your dealers already know. We route each request through your preferred financing partner first, then seamlessly waterfall to other financing programs if they’re unable to approve or accommodate the sale.

Give Dealers a Better Way to Sell

More approvals mean more financed jobs. More financed jobs mean more boxes pushed out of your warehouse.

Finturf helps dealers bring financing into the sales conversation earlier, present payment options, and access financing solutions across a broader range of customers. The result is a financing program that works in the field, not just on paper. Your dealers want to sell more. Give them the tools to do it.

Create a Fully Branded Financing Program

Put your brand at the center of the financing experience.

Build a fully customizable dealer portal around your branding, products, promotions, and financing strategy. This goes beyond adding your logo to someone else's platform. Create an experience designed specifically for your dealer network and how your products are sold.

Build Promotions That Move More Product

Use financing to support the products and programs you want to sell.

Create rebates and promotional offers across your financing strategy, not just through a single lender. Tie financing to equipment promotions, warranty registration, extended warranties, upgrades, and dealer incentives to give contractors more reasons to sell and customers more reasons to say yes.

Get Detailed Channel Reporting

See how financing is performing across your dealer network.

Understand dealer adoption, financing activity, and approval trends. Better visibility can help you identify where financing is driving sales and where additional training or support could help dealers close more jobs.

Give Your Dealers Sales Training

The best financing program only works when dealers know how to sell with it.

Finturf helps your dealers make financing part of the sales conversation by teaching teams how to present payments, discuss financing earlier, and identify which financing solutions fit different homeowner situations.

Turn Financing Into Marketing Intelligence

Financing activity can help you better understand what's happening across your channel.

Use insights from dealer and customer activity to support product promotions, seasonal campaigns, dealer outreach, and sales strategies. Identify opportunities, understand what resonates with customers, and give your channel more relevant ways to market and sell.

Create Revenue You Can Reinvest in Your Channel

A financing program can do more than help dealers close jobs.

Depending on your program structure, financing revenue can be reinvested into dealer rebates, contractor incentives, marketing programs, training, and other initiatives that help strengthen your channel. Build a financing strategy that creates value throughout your dealer ecosystem.

How It Works

1

Build Your Financing Program

Bring your existing lender(s) or build a new financing strategy around your dealer network. Finturf provides the infrastructure, financing options, and tools to support your program. We customize around you.

2

Give Your Dealers the Tools to Sell

Roll out financing across your dealer network and give teams the tools, training, and support they need to bring financing into the sales conversation and close more jobs.

3

Track Performance and Grow Your Channel

Use centralized reporting and financing data to see how your program is performing across your network, identify opportunities, and continue improving your dealer strategy.

Who We Work With

Finturf works with manufacturers and distributors across the trades to make financing conversations at the kitchen table as smooth as possible. As the nation's largest home services financing network, we help businesses build financing programs around the contractors and dealers who sell, specify, and install their products.

We worked with Rheem to create KwikComfort, an HVAC financing program built around the needs of its dealer channel. The experience gives contractors a streamlined way to offer financing while keeping the program connected to the Rheem brand and ecosystem.

Whether you're building a program for thousands of dealers or creating a new financing offering for a growing channel, Finturf can help you build the infrastructure around your business, not force your business into someone else's model.

Bring Financing Into Your Dealer Channel

Give your dealers more ways to close. Give your customers more ways to pay. Give your business more opportunities to move product.

Finturf brings together the financing infrastructure, dealer tools, and support your channel needs to turn more sales conversations into completed installations.

Become a Finturf Partner

Complete the form or send us an email to receive more information about offering contractor financing to your clients.