Unlock New Revenue Streams with Home Improvement Financing

David Tonoyan is the CEO of Finturf, LLC, and is responsible for the overall direction of the company. Tonoyan also serves as the President and Founder of Dot818, a technology-building company based in Glendale, California. Before launching Finturf, Tonoyan graduated from the USC Marshall School of Business and spent a decade in fintech, where he helped pioneer the democratization of financial technology for smaller businesses. In addition, Tonoyan has been involved in many philanthropic endeavors over the years and has been a trustee of several groups, including the Glendale College Foundation, where he currently serves.

Barkev Fronjian is the VP of Finance at Finturf, where he leads the company’s financial strategy – overseeing accounting operations, strategic planning, and treasury management. Earlier in his career, Barkev built a strong foundation as a CPA in public accounting through progressive audit and advisory roles at KPMG and beyond. With over a decade of experience in accounting and financial leadership, Barkev brings an analytical approach and operational discipline to drive sustainable growth and align financial objectives with overall business goals.

Ed Torosyan is a seasoned revenue leader with over two decades of experience in the home improvement and consumer finance industries. As Chief Revenue Officer at Finturf, he drives national sales strategy and growth through innovative point-of-sale financing solutions. Previously, he served as Vice President of Sales at Service Finance Company and held leadership roles at Sears Home Improvement, building and scaling high-performing sales organizations nationwide.

Stephen Pool is Vice President of Partnerships at Finturf, driving OEM partnerships, merchant risk, and strategic initiatives. With 17 years in compliance and third-party risk—13 in POS finance—he led integrations and CFPB audit compliance at CoreLogic for Wells Fargo. As Deputy Chief Compliance Officer at Renovate America, he built the Benji Financing program and a multi-lender waterfall (2015). He also held roles at FinMkt, Ando Money, and Johnson Controls launching HVAC leasing. Based in Glendale, he holds a BS in Finance & IT from National University and served eight years in the U.S. Marine Corps.

Cinda Lawson is a fintech executive with a proven track record in lender partnerships and embedded lending. At Finturf, she leads growth across a multi-lender platform connecting lenders, merchants, and consumers. Formerly EVP at LendingPoint, she helped scale its POS business to hundreds of millions in annual volume. Known for her strategic vision and relationship-driven leadership, Cinda builds partnerships that accelerate innovation and impact.

Narek Khachatryan is Head of Product at Finturf, leading 0→1 execution for the multi-lender POS financing platform. He scaled the team from the first hire to 40+, integrated 15 lenders, and helped onboard 3,000+ merchants while surpassing $100M in funded volume. Partnering with Plat.ai, he delivered a full lending-as-a-service stack with custom contractor and lender portals and an LOS for home-improvement lenders. Previously, he managed product at Internet Brands and dot818 and co-founded the digital agency Odd Republic.