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Coming up with a great business idea is only the first step in becoming a successful brand. Knowing how to…

Marketing pioneer and visionary Morris Hite said: “Advertising moves people toward goods; merchandising moves goods toward people.” Cross merchandising is…

One of the most difficult parts of sales is actually closing the sale. But once you’ve finally gotten a customer…

All businesses lose customers. According to Profitwell.com, this average customer retention rate by industry is: Retail: 63%Banking: 75%Telecom: 78%IT services:…

If you haven't made a buy now pay later (BNPL) purchase yourself, you've probably at least heard the term. Many…

You can’t approach every customer with the same sales techniques because each buyer is uniquely different. In fact, shoppers are…

Creating a brand is like making a cocktail by adding just the right amounts of company values, features, and uniqueness.…

When running a business, there are two types of costs: fixed costs and variable costs. Any alteration in the fixed…

You’ve just hired a qualified candidate — someone you think is perfect for the job. Now, you’re tasked with training…

First-line employees in the retail industry are the first to communicate with customers. The responsibility of leaving a good first…