Are you looking for ways to improve your company? You can’t do it without understanding your customers and studying different…
Read moreTo survive in the overly saturated retail market, every business seeks new methods to gain a competitive advantage. One of…
Read moreCustomer loyalty is the holy grail of marketing for one simple reason - it’s much more cost-effective to boost repeat…
Read moreComing up with a great business idea is only the first step in becoming a successful brand. Knowing how to…
Read moreMarketing pioneer and visionary Morris Hite said: “Advertising moves people toward goods; merchandising moves goods toward people.” Cross merchandising is…
Read moreOne of the most difficult parts of sales is actually closing the sale. But once you’ve finally gotten a customer…
Read moreAll businesses lose customers. According to Profitwell.com, this average customer retention rate by industry is: Retail: 63%Banking: 75%Telecom: 78%IT services:…
Read moreIf you haven't made a buy now pay later (BNPL) purchase yourself, you've probably at least heard the term. Many…
Read moreYou can’t approach every customer with the same sales techniques because each buyer is uniquely different. In fact, shoppers are…
Read moreCreating a brand is like making a cocktail by adding just the right amounts of company values, features, and uniqueness.…
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