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Starting a Dog Boarding Business? What You Should Know

According to IBIS World, the pet grooming and boarding industry has already accounted for $8.5 billion in 2022. And the…

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How to Start a Teeth Whitening Business

Since you’re reading this, I’ll assume you’d like to start your own teeth whitening business. And fortunately, the road isn’t…

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Opening a Tattoo Shop: A Practical Guide to Turning Your Passion into a Career

“Show me a man with a tattoo, and I’ll show you a man with an interesting past,” Jack London. Tattoos…

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What Is a Consumer Product: Definition, Types, Examples & Marketing Considerations

In marketing, a product is anything that can be bought and sold that meets a want or need of a…

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8 Retail Pricing Strategies to Maximize Profits

If you want to grow your business, a good place to start is by reviewing your retail pricing strategies. A…

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Understanding the Different Types of Consumer Buying Behavior

Are you looking for ways to improve your company? You can’t do it without understanding your customers and studying different…

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Introduction to the Direct Store Delivery (DSD) Model

To survive in the overly saturated retail market, every business seeks new methods to gain a competitive advantage. One of…

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How to Measure Customer Loyalty

Customer loyalty is the holy grail of marketing for one simple reason - it’s much more cost-effective to boost repeat…

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What is D2C (Direct-to-Consumer) Marketing in Retail?

Coming up with a great business idea is only the first step in becoming a successful brand. Knowing how to…

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What Is Cross Merchandising and How to Get It Right?

Marketing pioneer and visionary Morris Hite said: “Advertising moves people toward goods; merchandising moves goods toward people.” Cross merchandising is…

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