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You can’t approach every customer with the same sales techniques because each buyer is uniquely different. In fact, shoppers are categorizable into seven groups based on their purchasing habits. By understanding the characteristics of different types of shoppers, you will be better able to meet their needs. Here are the seven different types of shoppers, […]

Creating a brand is like making a cocktail by adding just the right amounts of company values, features, and uniqueness. Do it right, and your brand can be a powerful tool. Case and point, Coca-Cola or Band-Aid. Their brand names are so well-known that they have become generic terms used to describe their products. How […]

When running a business, there are two types of costs: fixed costs and variable costs. Any alteration in the fixed or variable costs may affect your company’s net income and breakeven point. Fixed costs do not shift with the amount of the items produced or sold; however, variable costs do. What is a Fixed Cost? […]

You’ve just hired a qualified candidate — someone you think is perfect for the job. Now, you’re tasked with training that person, showing them the ropes, and introducing them to their new role at the company. That can happen at the orientation. Orientation is the first step in the onboarding process. Often, a new employee’s […]

First-line employees in the retail industry are the first to communicate with customers. The responsibility of leaving a good first impression is usually on their shoulders, and as the famous saying goes: you never get a second chance to make a first impression. Politeness and readiness help your customers leave your store with a smile […]

Stepping into a retail store, you may spot that some products appear to be more noticeable than others. You may also note that the outfits of mannequins in shop windows change from time to time. Have you wondered why they keep playing that one song so often, or why ice cream freezers suddenly turn up […]

It’s no wonder customer financing has boomed in popularity as it offers more budget-friendly payment options. With consumer financing, buyers are no longer obligated to pay for large-sum products or services upfront and in full. Instead, they are given the flexibility to pay in budget-friendly installments. But what does this shift to customer financing mean […]

Price is often the determining factor in whether or not a consumer will make a purchase. It is one of the primary measures customers use to compare products and services with those of the competition. Understanding price can help you make a pricing policy that will attract more consumers and increase profitability. It’s a bit […]

The key to a successful business is having an organized setup. That’s never more true than in the warehouse, the backbone and foundation of a retail business. Having a disorganized warehouse can affect the production and productivity of your company. On the other hand, cleaning, organizing, and labeling your warehouse can make it seem larger […]

Thirty percent of Earth’s total waste comes from the United States, and 20.4% of that waste is made up of goods thrown out by businesses. As Earth Day approaches, let’s protect our planet from damage caused by human activities. Here are some tips on how to adopt cost-efficient and eco-friendly ideas for your business. An […]