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Coming up with a great business idea is only the first step in becoming a successful brand. Knowing how to convey your product to your target audience is what makes your brand grow and establish itself. Some businesses rely on intermediaries to market and sell their products. Other companies utilize direct-to-consumer (D2C) marketing to control […]

Marketing pioneer and visionary Morris Hite said: “Advertising moves people toward goods; merchandising moves goods toward people.” Cross merchandising is a way through which Hite’s concept can be implemented. So, what is cross merchandising? It’s about bringing together complementary products from different categories to make the shopping experience more convenient. 2019 witnessed a 2.8% dip […]

One of the most difficult parts of sales is actually closing the sale. But once you’ve finally gotten a customer to say yes, why not continue selling to them? This is exactly what point-of-sale advertising does. Point-of-sale (or POS) advertising targets a customer during a purchase to encourage them to buy additional items. What is Point-of-Sale […]

Finturf attended the California Golden State Tattoo Expo earlier this month and was pleased to meet hundreds of talented professionals in the tattoo industry. We were impressed with the designs on display, and we look forward to working with the artists interested in point-of-need financing for their business. Thank you to everyone who helped organize the successful event. A highlight was watching […]

All businesses lose customers. According to Profitwell.com, this average customer retention rate by industry is: Retail: 63% Banking: 75% Telecom: 78% IT services: 81% Insurance: 83% Professional services: 84% Media: 84% While none of these industries can keep all their customers, it is possible to decrease the losses. The first step is figuring out why […]

If you haven’t made a buy now pay later (BNPL) purchase yourself, you’ve probably at least heard the term. Many large retailers offer the popular payment method, alongside traditional payment methods like cash, credit, or debit. Buy now, pay later is also called pay in four, as it allows consumers to pay off their purchases […]

You can’t approach every customer with the same sales techniques because each buyer is uniquely different. In fact, shoppers are categorizable into seven groups based on their purchasing habits. By understanding the characteristics of different types of shoppers, you will be better able to meet their needs. Here are the seven different types of shoppers, […]

Creating a brand is like making a cocktail by adding just the right amounts of company values, features, and uniqueness. Do it right, and your brand can be a powerful tool. Case and point, Coca-Cola or Band-Aid. Their brand names are so well-known that they have become generic terms used to describe their products. How […]

When running a business, there are two types of costs: fixed costs and variable costs. Any alteration in the fixed or variable costs may affect your company’s net income and breakeven point. Fixed costs do not shift with the amount of the items produced or sold; however, variable costs do. What is a Fixed Cost? […]

You’ve just hired a qualified candidate — someone you think is perfect for the job. Now, you’re tasked with training that person, showing them the ropes, and introducing them to their new role at the company. That can happen at the orientation. Orientation is the first step in the onboarding process. Often, a new employee’s […]