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Point-of-purchase (POP) displays are a marketing technique used to draw shoppers’ attention to specific items in a store. They can be made from any solid material and placed in high-traffic areas of the store, including at the cash register or in-between aisles. POP displays can be temporary (freestanding displays or dump bins), semi-permanent, and permanent […]

According to a study, between 50% to 80% of adults in the United States have some degree of dental anxiety. Unsurprisingly, fear and anxiety toward dentists and dental treatments contribute to the avoidance of receiving dental care. In fact, the same study showed that more than 20% of dentally anxious patients avoid visiting the dentist […]

Assessing your retail store’s performance is more than measuring conversion rates and in-store traffic. Instead, conducting a full retail store audit can offer more comprehensive insight into a store’s pricing, competition, inventory management, and visual merchandising strategies. As a result, retailers can lean on hard data from a store audit to improve operation, compliance, and […]

The conversion rate in retail is an important indicator of a retail store’s performance and customer behavior. It is calculated by dividing the number of shoppers who purchased at least one item by the total number of customers entering the store. Several factors, including the store’s layout and customer service, influence the conversion rate. As […]

Imagine walking into a grocery store, and a highly energetic sales clerk is bombarding you with information about the newest selection of meats and poultry. Little do they know, you are actually vegan. What an awkward and uncomfortable interaction. Is there anything the clerk could have done better in this given situation? Perhaps, but we […]

Attracting new patients to your dental practice is vital in today’s competitive market. Whether you’re just starting or are looking for ways to attract more people, knowing what works and what does not can simplify the process. Our blog will walk you through proven methods to attract new patients, improve your marketing plans, and increase […]

It is true that customers often remember terrible experiences they have had with retail employees. However, the same can be said of excellent customer service experiences. To ensure a positive shopping journey and repeat consumers, retail employees will want to get off on the right foot with customers. And this can be done with a […]

A retail markdown strategy involves a permanent price decrease on an item at the end of its lifecycle. The goal is to sell through all the stock and maximize gross margins. Without a retail markdown strategy, retailers may face over-stocked store shelves and lower sale figures. Therefore, small business owners that want to move their […]

According to IBIS World, the pet grooming and boarding industry has already accounted for $8.5 billion in 2022. And the market size is projected to increase further. If you love dogs and are interested in becoming your own boss, you may consider opening a dog boarding business. To begin, research the industry, calculate the business-related […]

Since you’re reading this, I’ll assume you’d like to start your own teeth whitening business. And fortunately, the road isn’t difficult, and the rewards are plentiful! With the proper business plan, permits, equipment, and licensing, you can begin your own cosmetic teeth whitening business. You can upsell these services at your existing dental practice or […]