Blog

Waterfall Financing: Is it Right for Your Business?

As a seller of products or services, you might think you’ve seen it all when it comes to customer financing. Standard solutions, straightforward process – it all seems to work just fine – until your customer gets denied. You then reach into your network of other lenders to see if you can find a way […]

Read more >

Lease-to-Own Financing: Is it Right for Your HVAC Business?

Are your customers hesitant to invest in a new HVAC system due to the high upfront cost? Imagine a solution where you can not only boost your sales but also make heating and cooling systems more accessible for your customers. Enter lease-to-own financing – a game-changer for HVAC contractors like yourself. In this blog, we’ll […]

Read more >

How Business Owners Can Calculate Operating Cash Flow: Explanation + Formula

A striking 82% of small businesses collapse due to mismanaged cash flow, not lack of profit. What, then, is the essence of operating cash flow? In this exploration, we’ll dissect cash flow analysis and provide you with the tools to adeptly calculate operating cash flow, fortifying your business against financial pitfalls. What is Operating Cash […]

Read more >

HVAC Licensing & Certifications: What Do I Need to Start a Business

Starting a business in the HVAC industry is not just about the skill and the will; it’s about fulfilling legal requirements and industry standards, too. Obtaining the necessary HVAC licenses and certifications could be your golden ticket to not just enter this field but to thrive in it. So, what does it take? Stick with […]

Read more >

Embedded Lending for Contractors: Simplifying Financial Solutions

As a contractor specializing in home renovations, imagine a client requests a quote for a kitchen remodel on your website but finds it’s beyond their budget. Typically, they’d either postpone the renovation or endure the lengthy process of seeking external financing. Now, envision a streamlined alternative: your client easily secures financing on your website. Welcome […]

Read more >

Retail Gamification: How to Use It to Your Advantage

Intuitively, we all know that games are fun, but what if you could use that insight to your advantage in retail? Well, you can! An increasing number of businesses have discovered plenty of value in blending gaming mechanics with marketing strategies. In turn, gamification in retail can help increase brand awareness, grow your customer base, […]

Read more >

9 Patient Acquisition Strategies Healthcare Marketers Should Try

Successfully operating a health center hinges on effective patient acquisition, care, and retention. Since trust plays a big part in medicine, investing in obtaining new patients can pay off in the long run, as patients prefer the help of medical professionals they’re already familiar with. The channels you use to communicate and the educational expertise […]

Read more >

Customer Health Score: Why Does it Matter?

In today’s fast-paced business environment, it’s more important than ever for companies to understand and engage with their customers. One powerful tool for achieving this is the customer health score. A customer health score is a numerical representation of the well-being and engagement of a company’s customer base. By regularly monitoring the customer health score, […]

Read more >

How Patient Journey Mapping Can Improve Operations and Outcomes for Your Practice

The patient journey includes the entire timeline of a patient interacting with a healthcare facility. It starts when the patient learns about the clinic’s existence and ends long after treatment. A patient journey map is a tool that health clinics use to better understand how patients interact with the facility throughout their journey. It encompasses […]

Read more >

Plastic Surgeon Salaries: How Much Do Plastic Surgeons Make & How to Increase Earnings

Plastic surgeons consistently rank among the highest-paid medical specialists in the United States. However, their salaries can range dramatically depending on where they practice, their certifications, and how many years of experience they have. But how much money do plastic surgeons make? If you’re a surgeon and want to know how much a fair salary […]

Read more >