Blog

9 Patient Acquisition Strategies Healthcare Marketers Should Try

Successfully operating a health center hinges on effective patient acquisition, care, and retention. Since trust plays a big part in medicine, investing in obtaining new patients can pay off in the long run, as patients prefer the help of medical professionals they’re already familiar with. The channels you use to communicate and the educational expertise […]

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Customer Health Score: Why Does it Matter?

In today’s fast-paced business environment, it’s more important than ever for companies to understand and engage with their customers. One powerful tool for achieving this is the customer health score. A customer health score is a numerical representation of the well-being and engagement of a company’s customer base. By regularly monitoring the customer health score, […]

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How Patient Journey Mapping Can Improve Operations and Outcomes for Your Practice

The patient journey includes the entire timeline of a patient interacting with a healthcare facility. It starts when the patient learns about the clinic’s existence and ends long after treatment. A patient journey map is a tool that health clinics use to better understand how patients interact with the facility throughout their journey. It encompasses […]

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Plastic Surgeon Salaries: How Much Do Plastic Surgeons Make & How to Increase Earnings

Plastic surgeons consistently rank among the highest-paid medical specialists in the United States. However, their salaries can range dramatically depending on where they practice, their certifications, and how many years of experience they have. But how much money do plastic surgeons make? If you’re a surgeon and want to know how much a fair salary […]

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How to Market Your Roofing Business

While rooftops are designed to shield and protect, your roofing business needs to stand out and be seen. In this blog, we’ll delve into the essentials of roofing marketing, ensuring that your business doesn’t just blend into the skyline but becomes a landmark in its own right.  Why You Need to Market Your Roofing Business […]

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What is Average Order Value (AOV) in HVAC and How to Boost It

Navigating the HVAC industry often involves a relentless pursuit of new customers. However, focusing solely on customer acquisition might mean missing out on a frequently neglected metric: the average order value (AOV). So, let’s dive into AOV, its calculation, and strategies to increase it. What Is AOV (Average Order Value)? Average order value, or AOV, […]

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Why Repeat Customers Are Important for Home Services Contractors

Imagine having customers who love your work so much they can’t wait to hire you again. Or do you dream of having customers so loyal that they would never call anyone else for their home service needs? Now stop imagining. This is entirely within your reach. But why exactly is a repeat customer so important? […]

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6 Technologies That Will Shape the Future of Dentistry

The dental field is on the brink of a tech revolution to enhance patient experiences, streamline workflows, improve diagnostics, and broaden treatment options. Think AI-assisted diagnosis, AR planning of procedures, teleindustry expansion for greater patient access, and robotics surpassing human accuracy. However, the possibilities don’t stop there. This article delves into these innovations, discussing how […]

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How To Get a General Contractor’s License in California

Are you looking to become a licensed general contractor in California? As a general contractor, you will be responsible for overseeing and managing construction projects, and a license is required to legally perform this work in California. This article will cover everything you need to know about obtaining a general contractor license in CA, including […]

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Tax Deductions for Independent Contractors: A Guide for Self-Employed Business Owners

Welcome, independent contractors and self-employed practitioners! If you’ve chosen the path of self-employment, you know it comes with many freedoms and several unique challenges. One such challenge is managing your taxes. As an independent contractor, you’re solely responsible for paying your taxes, which can seem daunting. But there’s good news! The tax code provides numerous […]

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