Blog

Engaging Your Clients and Customers: Why Different Strategies Are Needed for Each

In the world of business, language matters. And understanding the subtle differences between seemingly interchangeable terms can be critical to success. For instance, ‘client’ and ‘customer’ are used synonymously but have distinct meanings. A client typically engages in an ongoing, personalized relationship with a company, while a customer is often involved in a more transactional […]

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The Impact of Marketing Psychology on Your Sales

Have you ever wondered how some marketing campaigns successfully lead people to respond? Businesses pour so much time and money into their marketing, but there is no guarantee that consumers will react accordingly. Foremost, a firm must understand its target audience and build marketing campaigns that appeal to these consumers. As it would be ineffective […]

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The Future of Retail: AI Implementation and Other Trends

The retail industry is undergoing a major transformation as technology plays a larger role in the way we shop and purchase goods. In recent years, artificial intelligence (AI) has become a buzzword in the retail industry, and with good reason. AI has the potential to revolutionize the way retailers operate, from customer service to inventory […]

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Chiropractic Licensing and Certifications: State-by-State Breakdown and Requirements

Whether you are just starting your chiropractic career or have your own clinic, you would surely like to demonstrate your commitment to excellence to your patients. Obtaining a chiropractic certification and license can help you achieve that goal. A chiropractor license is essential to legally practice chiropractic care, while certification is usually documentation to showcase […]

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How to Reduce the Number of Patient No-Shows

Patient no-shows can be a costly and frustrating problem for healthcare clinics. In fact, patient no-shows are estimated to cost health facilities about $150 billion annually. Fortunately, there are various ways for healthcare providers to reduce patient no-shows, eliminating delays in patient care and increasing productivity. From utilizing appointment reminders to offering incentives to patients, […]

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10+ Important KPIs in Healthcare: A Guide for Businesses

“If you can’t measure it, you can’t manage it.” The late W. Edward Deming’s quote rings true for many businesses today. Ensuring top-notch performance while maximizing profitability is something most companies strive for, including healthcare facilities. To measure the effectiveness of facility operations, finances, and internal management, many institutions implement healthcare KPIs. KPI in Healthcare: […]

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How to Offer Patient Financing in Your Medical Practice?

About 38% of adults in America have delayed, skipped, or were forced to cut back on household expenses to afford medical tests and treatment. In addition, insurance plans do not always cover all types of medical costs, which increases the barriers and limits access to healthcare for millions of people. Medical practitioners may not always […]

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Pool Service Marketing and Advertising Best Practices

The swimming pool construction industry was worth $9.3 billion as of July 2022, according to IBISWorld. Specifically, the Association of Pool and Spa Professionals says there are over 4.5 million residential inground swimming pools in the U.S. Are you running a pool business or just taking it off the ground? Pool company marketing and swimming […]

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5 Holiday Marketing Tips for Medical Practices

The best time of the year is quickly approaching – the season of giving. And showing your gratitude should not only be reserved for friends and family. Instead, what better way to give back to your medical patients than to show your thanks for their loyalty and trust in you? With our five-holiday marketing tips, […]

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10+ Chiropractic Marketing Ideas That Work

When Canadian-American chiropractor Daniel David Palmer founded chiropractic as a profession in 1895, he didn’t have all the chiropractic marketing ideas and strategies at hand as you do today. Specifically, digital marketing for chiropractors is one of the main routes you can take to move your business toward greater success. This article will help you […]

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