Blog

Finturf attended the California Golden State Tattoo Expo earlier this month and was pleased to meet hundreds of talented professionals in the tattoo industry. We were impressed with the designs on display, and we look forward to working with the artists interested in point-of-need financing for their business. Thank you to everyone who helped organize the successful event. A highlight was watching […]

Marketing pioneer and visionary Morris Hite said: “Advertising moves people toward goods; merchandising moves goods toward people.” Cross merchandising is a way through which Hite’s concept can be implemented. So, what is cross merchandising? It’s about bringing together complementary products from different categories to make the shopping experience more convenient. 2019 witnessed a 2.8% dip […]

To survive in the overly saturated retail market, every business seeks new methods to gain a competitive advantage. One of these methods is the direct store delivery model. Many small businesses choose to deliver their products directly to the retailer or consumer to save money and time. This article will focus on what is DSD […]

Are you looking for ways to improve your company? You can’t do it without understanding your customers and studying different consumer behavior types. Consumer buying behavior is about the actions and decisions that people undertake to purchase products or services. As well-known neuroscientist and author Antonio Damasio has said, “we are not thinking machines that […]

If you want to grow your business, a good place to start is by reviewing your pricing strategies. A few good questions include: How close are you selling to the manufacturer’s suggested retail price (MSRP)? What do your sales displays look like? Do you ever sell your products at a loss? We will explore these […]

In marketing, a product is anything that can be bought and sold that meets a want or need of a person, business, or organization. This article focuses on a specific kind of product, called consumer products. We will discuss four types of consumer products and how you can tailor your marketing efforts to successfully promote […]

Thirty percent of Earth’s total waste comes from the United States, and 20.4% of that waste is made up of goods thrown out by businesses. As Earth Day approaches, let’s protect our planet from damage caused by human activities. Here are some tips on how to adopt cost-efficient and eco-friendly ideas for your business. An […]

The key to a successful business is having an organized setup. That’s never more true than in the warehouse, the backbone and foundation of a retail business. Having a disorganized warehouse can affect the production and productivity of your company. On the other hand, cleaning, organizing, and labeling your warehouse can make it seem larger […]

Price is often the determining factor in whether or not a consumer will make a purchase. It is one of the primary measures customers use to compare products and services with those of the competition. Understanding price can help you make a pricing policy that will attract more consumers and increase profitability. It’s a bit […]