Offer Generator Financing to Your Customers

The peace of mind that comes with backup power is priceless, but the cost of a generator can make potential clients hesitate. By offering generator financing, contractors can remove that barrier and help clients move forward with their projects.

With Finturf, you can provide whole-house generator financing requests during the bid process. Use our sales tool to connect your customers to a wide network of lenders, so you close more deals and keep financing simple, fast, and accessible.

Benefits of Generator Financing

With Finturf, you can reduce the risk of stalled projects by offering generator financing through a broad network of lenders. Our platform is designed to keep your sales process moving, strengthen your cash flow, and help you win more projects without taking on added financial risk.

Competitive Edge

When homeowners compare bids, price is often the biggest hurdle. Offering whole-house generator financing when you’re quoting a job helps you remove that barrier and makes your proposal more attractive than those from competitors who require full payment up front.

Better Cash Flow

With Finturf’s Merchant Direct Program, you don’t have to wait months for customer payments. Instead, you’re funded within a few business days of project completion confirmation, keeping your payment schedules predictable and your operations steady.

Higher Revenue

Financing gives homeowners the flexibility to invest in larger or higher-quality systems. Instead of settling for a smaller generator, clients may choose larger systems, transfer switches, or extended service packages — boosting your average project value.

Client Acquisition

Homeowners might postpone buying a generator because of the cost. Financing a whole-house generator helps you close jobs that might otherwise stall at the bid stage by spreading payments into manageable monthly installments. This turns cost-conscious homeowners into paying customers.

Customer Satisfaction

When you make the purchase process simple, customers notice. By offering a generator financing request through a single online form, you can build word-of-mouth referrals and position your business for repeat projects.

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Why Finturf?

Finturf equips contractors with everything needed to offer generator financing seamlessly. Here’s why businesses in the home improvement space trust us:
Easy Setup

If approved, getting started is straightforward. We designed our platform to integrate quickly with your existing sales process, so you can begin offering generator financing without lengthy delays or complicated training.

Waterfall Algorithm

Our waterfall algorithm can connect your customers with lenders in our network. If one lender declines, the request automatically moves to the next — helping more clients secure funding, and you close more jobs.

All Credit Types Welcome

Homeowners come from different financial backgrounds. That’s why we work with lenders who consider requests across a broad credit spectrum. This flexibility makes it easier for your clients to access a financing plan that works for them.

Hassle-Free Funding Request

Submitting a generator financing request takes just a few minutes online. Customers may see a pre-qualified offer quickly, giving them clarity about their options without long waits or paperwork headaches.

Service Upgrades

We continually enhance our platform and add new features for active contractors at no extra cost. These upgrades are automatically available to you, ensuring you always have the latest tools at your disposal.

Technical Support and Training

Our team provides ongoing support and training to help your staff present financing options to homeowners confidently. From onboarding to daily use, we help make sure your crew knows how to present financing.

Get Started with Finturf

Don’t let high upfront costs hold back your generator sales. With Finturf, you can offer generator financing as part of your sales strategy, providing homeowners with financial flexibility while ensuring you get paid on time.

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