Point-of-Sale Financing Platform

Contractor financing, built for the kitchen table.

Finturf's all-in-one contractor financing tool unifies approvals, change orders, and funding across the largest home services financing network in the country into one login. Close more jobs with side-by-side payment options your homeowners actually understand.

Contractor financing, built for the kitchen table.

The contractor financing numbers that help you close more jobs.

00 %

approval rate including
92%+ for HVAC equipment

0000 +

Financing Options built to fit almost any budget or situation

$ $000,000 +

in Project Funding from routine upgrades to major renovations

0 %

APR promotional offers available with approved credit

000 Month

Terms Available spreading costs to make larger projects affordable

Contractor financing, designed for how you sell.

Contractor financing allows you to offer flexible payment plans, making it easier for homeowners to say yes to jobs. Designed around the home services sales process, Finturf was built to support professionals in the field, not behind a desk.

Kitchen-Table Ready

A side-by-side proposal tool lets homeowners compare payment options right at the moment of decision.

No Portal Hopping

Approvals, change orders, and funding requests across every partner streamlined into one workflow.

One Financing Request

A single request connects to the largest home improvement financing network in the country with 85%+ approval rates.

Three steps. That's it.

One app, zero friction.

A single soft-pull for the homeowner. Dozens of lenders behind it. No credit impact to prequalify.

One app, zero friction.

Real-time decisions.

Present offers from the largest home improvement financing network in the United States.

Real-time decisions.

Direct to the contractor.

Install the project and get paid directly.

Direct to the contractor.

Everything contractors ask before signing up.

What are the best financing options for contractors to offer?

The best contractor financing options give homeowners flexibility while helping you close more jobs. This typically includes a mix of low monthly payment plans, long-term installment loans, and promotional offers like 0% APR for qualified buyers. With Finturf’s contractor financing network, you can offer a range of options that fit different credit profiles and project sizes.

Is there a cost to access Finturf and offer financing?

Yes, contractors pay a monthly or annual fee to access the industry’s largest lender network. See our pricing page for more information.

Do homeowners receive multiple financing options at once?

Not necessarily. You stay in control of which option to present and which financing partners to work with.

How do contractors integrate financing into their sales process?

Financing works best when it’s built into how your team sells, not added on at the end. Your reps should be leading with monthly payment conversations in the home, positioning options early, and using financing to overcome price objections in real time. We work directly with your team through hands-on training, call guidance, and ongoing support to help your reps confidently sell with financing and close more deals in the field.

Beyond the sales conversation, you can reinforce financing across every touchpoint — your website, proposals, and follow-ups — so customers see payment options before, during, and after the quote.

You’ll also be able to see what’s actually driving results. Track pull-through rates, lender approvals, and close performance across every sales channel, so you know where deals are won or lost. And before you even launch a campaign, you can plan smarter. Use insights to identify nearby markets with stronger financing readiness and higher likelihood of approval.

How does financing help contractors close more jobs?

Financing shifts the conversation from total project cost to affordable monthly payments. This makes it easier for homeowners to say yes, especially on higher-ticket jobs, upgrades, or unexpected repairs.