Customer and Client Engagement

Do You Use All Possible Marketing Strategies to Grow Your HVAC Business?

Are you finding that traditional marketing methods no longer yield the results they once did for your HVAC business? Are you wondering how to leverage the latest marketing trends to boost your visibility and customer base? From tapping into the dynamics of local markets to leveraging the latest digital trends, we’re here to help elevate […]

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How to Grow Your Landscaping Business: Marketing & More

Every day, your landscaping work transforms green spaces into masterpieces, yet the challenge remains: making sure the right people see and appreciate these changes. In a world buzzing with information, standing out and capturing the attention of your ideal clients requires more than just skill; it demands smart, targeted marketing. You’ve mastered the art of […]

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How To Get Plumbing Leads: All Strategies in One Place

Struggling to expand your customer base in the plumbing industry? More and more clients are turning to the Internet to find plumbing experts in their area – nearly 48% of consumers report that their first point of contact with a plumbing company is online.  To enhance your lead-generation toolkit, you have to meet potential leads […]

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How Point-Of-Sale Financing Can Enhance Your Sales Strategy

A dedicated medical clinic and home improvement contracting company – both distinct, yet they share a common goal: to elevate their sales strategies. Enter point-of-sale (POS) financing. This isn’t just another trend; it’s a powerful tool that boosts sales for businesses big and small. Why zero in on POS financing? Implementing this financing solution has […]

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9 Patient Acquisition Strategies Healthcare Marketers Should Try

Successfully operating a health center hinges on effective patient acquisition, care, and retention. Since trust plays a big part in medicine, investing in obtaining new patients can pay off in the long run, as patients prefer the help of medical professionals they’re already familiar with. The channels you use to communicate and the educational expertise […]

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Customer Health Score: Why Does it Matter?

In today’s fast-paced business environment, it’s more important than ever for companies to understand and engage with their customers. One powerful tool for achieving this is the customer health score. A customer health score is a numerical representation of the well-being and engagement of a company’s customer base. By regularly monitoring the customer health score, […]

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How to Market Your Roofing Business

While rooftops are designed to shield and protect, your roofing business needs to stand out and be seen. In this blog, we’ll delve into the essentials of roofing marketing, ensuring that your business doesn’t just blend into the skyline but becomes a landmark in its own right.  Why You Need to Market Your Roofing Business […]

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What is Average Order Value (AOV) in HVAC and How to Boost It

Navigating the HVAC industry often involves a relentless pursuit of new customers. However, focusing solely on customer acquisition might mean missing out on a frequently neglected metric: the average order value (AOV). So, let’s dive into AOV, its calculation, and strategies to increase it. What Is AOV (Average Order Value)? Average order value, or AOV, […]

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Why Repeat Customers Are Important for Home Services Contractors

Imagine having customers who love your work so much they can’t wait to hire you again. Or do you dream of having customers so loyal that they would never call anyone else for their home service needs? Now stop imagining. This is entirely within your reach. But why exactly is a repeat customer so important? […]

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9 Must-Have Customer Service Types for Every Business

In the competitive world of business, 65% of customers switch brands after just one poor service experience. This sobering statistic reinforces the fine line between retention and customer loss. However, delivering first-class customer service isn’t a one-size-fits-all approach – it involves understanding and deploying an omnichannel approach that includes reactive and proactive strategies. But ​​how […]

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