How to Grow Your Landscaping Business: Marketing & More

Published: March 22, 2024, Last Updated: March 26, 2024

Writer at
Writer: Martha Pierson
Editor at
Editor: Anais Osipova
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Reviewer: Michael Needham

Every day, your landscaping work transforms green spaces into masterpieces, yet the challenge remains: making sure the right people see and appreciate these changes. In a world buzzing with information, standing out and capturing the attention of your ideal clients requires more than just skill; it demands smart, targeted marketing. You’ve mastered the art of landscaping; now it’s time to master the art of getting noticed.

Overhead view of landscaper working on garden

This guide is designed to help you bridge that gap with effective landscaper marketing strategies. With over 35 landscaping marketing ideas tailored to your business, we’ll explore how to showcase your artistry and dedication in ways that resonate with potential clients.

35+ Marketing Ideas for Landscapers

Combining traditional methods with digital techniques, these ideas are designed to increase visibility and strengthen connections with your audience. Here’s how you can start making a significant impact today:

The Preparatory Stage

It’s not just about what you do but how you present your business and who you target that sets the stage for your success.

Develop Your Brand

Creating a strong brand for your landscaping business goes beyond visual aesthetics to embody the essence of your work and values. Your brand is your story, and how you tell it matters. Here’s how to ensure your brand genuinely reflects what you stand for:

  • Visual Identity: Choose colors and a logo that catches the eye and communicates the quality and spirit of your services. For landscapers, green tones can emphasize eco-friendliness, while earth tones can highlight natural beauty.
  • The Tone of Voice: Craft a tone that aligns with the experience you provide. If your landscaping projects are about creating peaceful sanctuaries, let your communication be calming and reassuring. For more avant-garde or bold designs, adopt a confident, innovative tone.
  • Unique Value Proposition (UVP): Be clear about your UVP in every interaction, ensuring clients know exactly why they should choose you over anyone else. Is it your innovative design, sustainable practices, or unmatched customer service? For landscapers, this might mean specializing in drought-resistant gardens that save water or offering bespoke garden designs that transform spaces into personal havens.

Identify Your Ideal Client

Understanding your ideal client involves more than acknowledging that everyone with outdoor space could benefit from your services. For instance, let’s consider that you specialize in creating water-efficient landscapes in regions prone to drought. Your ideal client is not just any homeowner but those living in drought-affected areas who are environmentally conscious and looking to reduce their water usage without sacrificing their yard’s aesthetics.

Develop an Online Presence

Crafting an impactful online presence in landscaping can sometimes feel like nurturing a garden – it requires patience, strategy, and the right tools to flourish. Let’s clear the way with practical steps and solutions tailored for the landscaping professional.

Build a Professional Website

Think of your website as your digital storefront and 24/7 salesperson. It’s the first place potential clients will visit to see if your services meet their needs.

Designers creating landscaping website

A challenge in marketing for a landscaping business is creating a user-friendly website. Solution: focus on simplicity and quality.

Ensure your site has a clean layout, making navigation effortless for visitors. A portfolio page showcasing high-resolution images of your projects, categorized by service type or theme, can act as your digital showroom. This can help them visualize what you could do for their own spaces.

Make contact information easy to find, and consider adding a chat feature for quick questions. This will make it as easy as possible for potential clients to reach out.

Incorporating a blog where you share landscaping tips, project ideas, and care instructions can also help improve your site’s search engine ranking while demonstrating your expertise.

You can create a professional website at $11.99 per month, including web hosting. This is a cost-effective option for those looking to manage their website independently without frequently needing a web designer​.

Implement Search Engine Optimization

Tackle SEO and search for straightforward, local-specific keywords that potential clients might use to find services like yours in your website’s titles, headings, and content. For example, “landscaping services in [City Name]” or “best garden landscapers near me” can help locals find you more easily.

Keep your website fast and mobile-friendly, as most clients will likely search for your services on their phones. Regularly updating your site with fresh content, like project updates or seasonal advice, signals to search engines that your site is active and relevant.

Leverage Social Media Platforms

The question isn’t whether you should use social media but how to do it effectively without consuming all your time. Use social media to showcase the visual appeal of your work and connect with your community.

Adopt a regular posting schedule to maximize the impact of social media platforms like Instagram and Facebook for your landscaping business. Aim for three to four posts weekly to keep your audience engaged and your brand at the top of their minds without overloading their feed. This strategy balances visibility with manageability, keeping your digital presence active and attractive.

Share before-and-after shots of projects, quick video tips on lawn care, or behind-the-scenes looks at your work process.

Engage directly with comments and messages to foster a sense of community.

Create Lead Generation Profiles

Online platforms are invaluable channels for direct leads. Ensure your profiles on these sites are complete with up-to-date information, photos of your work, and detailed service descriptions.

To demonstrate your commitment to customer satisfaction and service quality, regularly refresh your project images and engage with both positive and negative reviews.

For example, a standout profile might feature a detailed before-and-after project on Houzz, showcasing your ability to transform spaces. Include client testimonials, a list of services with clear pricing, and a narrative that shares your landscaping philosophy and approach. This level of detail informs potential clients about what you offer and illustrates the depth of your expertise and dedication to your craft.

Below are some of the top directories where you can list your landscaping company:

Email Marketing Campaigns

Email marketing offers landscapers a unique opportunity to stay connected with their audience, provide timely updates, share knowledge, and offer value that fosters long-term engagement with past and potential clients.

Email marketing

To build your email list:

  • Invite website visitors to subscribe for updates or tips and offer an incentive, such as a discount on their first service.
  • On social media, run engagement campaigns that encourage followers to sign up for your newsletter.
  • During in-person meetings or after completing a project, ask clients if they’d like to receive your email updates. Emphasize the benefits, such as seasonal advice and special promotions.

Use this list to send monthly newsletters featuring project highlights, seasonal landscaping tips, or exclusive offers. Personalize your emails as much as possible to make your clients feel valued.

This approach helps keep your business top-of-mind and can encourage repeat business and referrals. But remember, email marketing is like watering your garden; do it regularly, but don’t overdo it to avoid flooding your subscribers’ inboxes.

Enhance Local Presence

Here’s how you can effectively stand out to your local clientele:

Google Business Profile Optimization

You’ve set up your Google Business Profile, but maybe it feels like it’s just sitting there. To turn it into a beacon for your business, start by refining the details – ensure your listing accurately reflects your hours and services and has your latest contact information.

Regularly update your profile with photos of recent projects; these images serve as a portfolio for potential clients scrolling online.

To actively encourage clients to leave reviews, follow up on completed projects with a polite email or text, thank them for their business, and include a direct link to your Google Business Profile, making it easy to share their experience. This simple step can significantly boost your profile’s visibility and credibility.

Collaborate with Local Businesses

Teaming up with businesses that complement your services, like nurseries or home improvement stores, creates a symbiotic relationship where everyone benefits. You could offer exclusive discounts to each other’s customers or collaborate on a community landscaping initiative.

This strategy can open doors to a new customer base that already trusts your business partners, making it easier to trust you by association.

The “Networking and Partnerships” section will explore more strategies for building these connections.

Participate in Community Events

Participating in community events should be a platform for sharing your expertise. Hosting a workshop on sustainable landscaping or offering free garden design consultations can significantly boost your visibility.

It’s not just about showing up; it’s about providing value and education, positioning yourself as the knowledgeable and approachable local expert. Through these interactions, you get to meet potential clients face-to-face, allowing them to connect a person to the business.

Build Trust and Reputation

We understand that the beauty and satisfaction of a landscaper’s work are not just in the designs they create but also in the trust and reputation they cultivate among their clients and within their community. Let’s explore how to enhance these aspects effectively.

Encourage and Showcase Positive Reviews

To gather positive reviews, start by sending personalized emails to clients after completing their landscaping projects. Highlight a specific detail or achievement from their project, demonstrating your genuine appreciation for their business. Directly include a link to your preferred review platform, such as Google My Business or Yelp, making it easy for them to share their experience.

Landscaping client submitting review

Consider offering a token of appreciation for their time to leave a review, such as a discount on their next service or a complimentary plant. This gesture motivates them to provide feedback and reinforces your relationship.

Regularly update your website and social media to showcase these reviews with fresh testimonials. Create engaging posts by pairing the review text with appealing visuals of the project discussed. This visual representation of their positive words alongside your transformative work serves as a powerful endorsement to potential clients.

Implement Customer Testimonial Videos

While written reviews are golden, video testimonials are platinum. They can, however, seem daunting to produce. The solution? Keep it simple.

Next time you complete a project, ask a few happy clients if they’d be comfortable sharing a quick video testimonial. Simplify the ask by suggesting a script they can personalize. Encourage them to narrate their journey – the before, the transformation, and their joy after.

Timing is everything; request testimonials when the project’s glow is fresh.

Use your smartphone for a candid, authentic feel. Share these videos on your website, social media, and email newsletters. This visual endorsement can powerfully influence prospects by showing them the real people behind the reviews.

Building Trust Through Case Studies

Creating case studies might seem like a task requiring extensive time and resources. However, they are stories about the challenges you’ve overcome and the transformations you’ve achieved through your landscaping projects.

Choose a few varied projects to showcase your range of skills – be it a challenging landscape problem you solved, a unique design you created, or how you transformed a space on a tight budget. Outline the problem, your creative solutions, and the project’s outcome, supported by before-and-after visuals. This will demonstrate your expertise and problem-solving abilities and give potential clients insight into your process.

Share these case studies on your website and marketing channels to build credibility and show the tangible value you bring to every project.

Loyalty Programs and Referral Incentives

In landscaping, cultivating customer loyalty and encouraging word-of-mouth is like nurturing a garden to full bloom – it’s all about the care and attention you provide. Let’s explore incentives that reward your clients and turn them into advocates for your business.

Establish Customer Loyalty Programs

Consider loyalty programs as a way to say thank you to clients who keep choosing your landscaping services.

Cashback and rewards on cellphone

A practical method could be offering a discount on their next landscaping project after a certain number of services or providing a complimentary annual outdoor space evaluation.

This gesture shows appreciation and reinforces their decision to stick with you.

Encourage Referrals with Incentives

Referrals are the lifeblood of growing your clientele without breaking the bank on marketing for landscapers.

A simple yet effective method is to offer a service upgrade or a discount for every new client brought in by an existing one. It’s a win-win: your clients feel rewarded for spreading the word, and you grow your client base through trusted recommendations.

Showcase Success Stories

Initiate a “Project Spotlight” feature in your newsletters and social platforms, where you delve into the nuances of select projects each month. Include technical challenges overcome, client testimonials focusing on the lifestyle improvements your work facilitated and the environmental benefits of your landscaping solutions.

For every client whose project gets featured, offer a unique “thank you” incentive, such as a personalized garden care package or a complimentary consultation for their next project phase. Then, encourage these spotlighted clients to share their stories within their networks, offering them a referral bonus for any new client that signs on through their recommendation.

Create Visual Content

In landscaping, your creations are more than just projects; they’re visual stories of transformation and beauty. Let’s explore ways to enhance your visual content strategy, ensuring your landscapes shine in reality and digitally.

Showcase Before-and-After Projects

Utilize before-and-after imagery to craft a narrative around each project. Instead of merely posting photos, accompany them with short stories that describe the project’s journey. Detail the client’s initial vision, the challenges faced, and how you overcame them, concluding with the impact of the transformation on the client’s daily life.

Incorporate client feedback directly related to the photos, offering viewers a glimpse into your work’s emotional and functional benefits. Additionally, create a series or campaign around these transformations, perhaps a “Transformation Tuesday,” to regularly engage your audience and keep them anticipating the next reveal.

Create Engaging Video Content

Creating video content presents unique challenges for landscapers, particularly those unfamiliar with video editing and production techniques. One common hurdle is the lack of experience in capturing the transformation process visually compellingly, such as managing the technical aspects of shooting a time-lapse video.

To address this, consider using a smartphone with high-quality cameras and intuitive video editing apps for beginners. Most smartphones come with built-in features or free apps for a time-lapse video that automates the process, allowing you to capture the project’s progress with minimal effort.

Additionally, these apps can enhance simple walkthrough videos of the completed landscape with voiceover commentary, allowing you to share insights into your design choices and project challenges in a conversational tone.

High-Quality Photo Galleries

Transitioning to high-quality images significantly enhances the visual appeal of your landscaping projects, allowing potential clients to appreciate your work’s intricate details, vibrant colors, and textures. These visuals communicate the quality and professionalism of your services.

Luscious garden

For landscapers facing budget constraints, utilizing the advanced capabilities of modern smartphones can be an effective alternative to professional photography equipment. Many smartphones have cameras that capture detailed, high-resolution images suitable for online galleries.

There are many free apps, such as Snapseed, Adobe Lightroom Mobile, and VSCO, that you can use to improve your photography skills. You can also find free tutorials on YouTube channels like “iPhone Photography School” or “Thomas Heaton.” These tutorials cover the basics of photography, techniques, and editing for different skill levels. With these resources, you can create high-quality images that are gallery-worthy without spending a lot of money.

Dynamic Marketing Materials

In the vibrant world of landscaping, getting noticed isn’t just about the quality of your work; it’s also how you present your brand in the community. Dynamic marketing materials can serve as the roots that spread your brand’s presence far and wide, creating a visual reminder of your services and professionalism.

Here’s how to cultivate your brand’s visibility through tangible landscaping business marketing efforts:

Flyers and Hangers

Using flyers and door hangers effectively in your landscaping business involves strategic distribution. The goal is to reach potential clients in areas where your services can meet specific community needs or preferences, such as regions known for their interest in sustainable landscaping or neighborhoods undergoing renovations.

When creating flyers and door hangers, focus on showcasing the transformation you bring to every project with before-and-after photos. Make sure these materials clearly communicate how to contact you.

Dropping them off in areas where you’ve recently worked can show prospective clients a portfolio of what’s possible right in their own neighborhoods. Hangers are affordable, as 100 hangers can cost as little as $0.24 each.

Branded Vehicles

Transforming your company vehicles into branded assets turns them into moving advertisements, constantly promoting your landscaping business as you travel. Vehicle wraps vary in cost depending on design complexity and coverage area but generally range from $1,500 to $3,000 for a full wrap. Despite the initial investment, the visibility it affords is substantial.

According to the Outdoor Advertising Association of America (OAAA), mobile advertising can be the most effective and efficient form of outdoor advertising, reaching more consumers at a lower Cost Per Thousand Impressions (CPM) than any other form of advertising.

The local nature of landscapers’ business means their branded vehicle will be seen repeatedly in the communities where they work, enhancing brand recognition. Statistics also show that a company vehicle could garner as many as 70,000 visual impressions in a single day. This constant mobile visibility builds credibility and familiarity with the brand, which can boost inquiries and sales over time.

Branded Clothing and Merchandise

Branded clothing unites your team under your brand and conveys professionalism and pride in your work to clients.

Extend this approach to include branded merchandise like hats or water bottles for your team to use. In fact, a study by the Advertising Specialty Institute found that promotional products draw as many as 500% more referrals from satisfied customers than an appeal letter alone.

Not only does this reinforce team spirit, but when used as giveaways or with specific promotions, it keeps your brand in the minds of your clients and their visitors. Think of it as planting a seed that keeps your brand growing in visibility.

Educational Content

As landscapers, sharing your expertise has transformative powers. It’s about turning your knowledge into valuable resources that showcase your skills and genuinely help and inspire your audience. Let’s navigate through creating educational content that captures the essence of your work and engages your community.

Blog Posts

Your blog can offer in-depth insight into the world of landscaping and valuable lawn care ideas.

Landscaping blog

Focus on topics that resonate with your experiences, like overcoming common design challenges or highlighting the journey of a memorable project.

This approach positions you as an authority in your field and connects you with readers who are looking for real-world solutions and inspiration.

Guides and Checklists

Utilize guides and checklists to offer clients a detailed roadmap for maintaining their landscapes effectively. For example, a seasonal care guide might include monthly tasks such as pruning schedules, fertilization timings, and water conservation tips for summer. A spring preparation checklist could detail steps for soil testing, mulching, and planting early-season crops.

Beyond seasonal care and spring preparation, consider including the following:

  • Drought Tolerance Guide: Educate on selecting and caring for plants that require minimal water, which is ideal for water conservation efforts.
  • Pest Management Checklist: This checklist offers steps for identifying, preventing, and managing common garden pests without resorting to harsh chemicals.
  • Landscape Design Principles Guide: Provide insights into basic design concepts such as balance, contrast, and focal points to help clients understand the aesthetics behind landscaping decisions.
  • Winterization Checklist: Detail actions to protect plants and hardscape elements from freezing temperatures, including insulation techniques and winter watering schedules.
  • Eco-Friendly Landscaping Guide: This guide highlights practices that support biodiversity, soil health, and water conservation, encouraging sustainable landscaping choices.

Webinars or Workshops

Hosting webinars or workshops offers a direct channel to share your knowledge and connect with your audience. Focus on areas where your expertise shines, such as:

  • Sustainable Landscaping Techniques: Teach methods for reducing water use, selecting native plants, and creating wildlife-friendly spaces.
  • Choosing Plants for Soil Types: Provide guidance on assessing soil conditions and selecting plants that thrive in those environments, enhancing garden health and beauty.
  • Landscape Design Fundamentals: Introduce basic principles of design, including layout planning, color theory, and the integration of hardscape elements.
  • Seasonal Landscape Maintenance: Offer seasonal guides that detail maintenance tasks to prepare landscapes for spring growth or winter dormancy.

Networking and Partnerships

As a landscaper, you always seek ways to branch out and deepen your roots in the local community and beyond. Let’s explore some practical steps to cultivate these relationships effectively.

Build Relationships with Real Estate Agents

Forming a partnership with real estate agents is a natural fit for landscapers. They often need your services to enhance the curb appeal of properties on the market.

To make this connection work, consider reaching out to local agents with a portfolio of your work, explicitly highlighting quick turnaround projects that significantly boost property appeal.

Offer them tailored services or packages designed for their clients’ needs. It’s about showing them how your landscaping services can be an asset in selling homes.

Partner with Home Improvement Stores

Teaming up with home improvement stores offers a direct line to potential clients already interested in improving their homes. Propose a collaboration where you can offer exclusive landscaping consultations or workshops in their store.

Real estate agent and landscaper discussing plans

This benefits you by putting your services in front of a targeted audience and adds value to the store’s customer experience, making it a win-win partnership.

Join Local Business Associations

Many associations have newsletters, websites, or social media channels where you can feature your landscaping projects, share expert advice, or spotlight community contributions.

You could offer your landscaping services for community improvement projects or events, showcasing your skills and commitment to the community. This approach increases your visibility and establishes you as a valuable and involved member of the local business scene.

Utilize Online Advertising

Leveraging online advertising is about placing your landscaping business in the digital landscape where potential clients will most likely discover you. Let’s refine your approach to online landscape advertising to ensure it’s as effective and targeted as possible.

Using Google Ads and Facebook Advertising allows you to put your landscaping services directly in front of people who are actively searching for them.

Start by crafting ads that showcase the beauty of your work and answer the common questions or needs of your potential clients. For example, target homeowners in arid or drought-prone areas by highlighting your knowledge of creating lush, water-efficient landscapes. Use imagery that showcases vibrant, drought-tolerant plants, emphasizing the beauty and practicality of such gardens.

You can also focus on urban dwellers with limited outdoor space, such as those with small yards or balcony gardens. Demonstrate your ability to maximize these areas with creative designs, using before-and-after photos to illustrate how even the smallest spaces can become green oases.

Visuals are key – choose images that will make viewers stop and dream about their own outdoor spaces.

Target Specific Demographics

To maximize the effectiveness of your ads, you must tailor your approach to the specific preferences and needs of your potential clients.

  • Geographic Targeting: Focus your ads on neighborhoods or regions known for their interest in landscaping enhancements, such as communities with active homeowners’ associations or areas undergoing residential development.
  • Interest-Based Targeting: Platforms like Facebook allow you to target users based on their interests. Pinpoint those who follow home and garden improvement pages, participate in outdoor living discussions online, etc.
  • Age and Lifestyle Segmentation: Adjust your messaging to appeal to different age groups and lifestyles. Young families might be interested in kid-friendly outdoor spaces, while older homeowners may prioritize low-maintenance gardens.

Run Seasonal Ad Campaigns

Your landscaping services naturally vary with the seasons, as should your landscaping advertising ideas.

For instance, in the lead-up to spring, focus your messaging on clean-up and preparation services. As summer approaches, shift the spotlight to design and enhancement projects. For fall, consider offering leaf removal or prep for winter, and in the colder months, focus on maintenance and protection services.

This approach ensures your ads remain relevant and timely, mirroring the seasonal nature of your work.

Seasonal Promotions and Packages

As you run seasonable ad campaigns, you can also adapt your marketing strategies for your landscaping business to meet your clients’ changing needs. This can position your landscaping business as a year-round partner.

Offer Special Packages for Specific Seasons

Creating season-specific packages can simplify your clients’ decision-making, making it easier for them to accept your services. Consider packages that combine services for each season, such as a fall readiness package that might include lawn aeration, overseeding, and leaf clean-up.

Landscaper using a leaf blower

Promoting these packages as limited-time offers can create a sense of urgency, encouraging clients to book your services during the optimal times for their landscaping needs.

Promote Year-Round Services

While it’s great to capitalize on seasonal needs, it’s also important to remind your clients of your year-round services. This could include general maintenance, tree services, or irrigation system management.

Highlighting these services ensures clients understand how you can help them, regardless of the season. It’s about showing the continuity of care your landscaping business provides, ensuring gardens survive and thrive throughout the year.

Sustainable and Eco-Friendly Marketing

Highlight your engagement with sustainability by sharing detailed accounts of your participation in environmental initiatives.

Sharing these stories on your website, social media, and newsletters showcases your expertise in sustainable landscaping. It connects with clients who value environmental responsibility, offering them relatable examples of how they can contribute to a greener community with your help.

Offer Alternative Financing to Your Customers

To ensure your landscaping services are accessible to a wider range of clients, consider offering flexible landscaping contractor financing or payment plans. This approach allows clients to commit to large-scale landscaping projects without the burden of a hefty upfront cost.

In your marketing materials, explain the different financing plans available, such as monthly installments or deferred payment options for larger projects. Make it clear how these payment options help your clients achieve their landscaping goals.


By embracing both digital and traditional landscape marketing ideas, focusing on your unique value proposition, and committing to eco-friendly practices, you can attract a wider clientele and build a brand that stands for quality, creativity, and sustainability.

Remember, the most beautiful landscapes result from careful planning, nurturing, and a deep understanding of the environment they’re designed to flourish in – apply the same principles to your marketing efforts and watch your landscaping business grow to new heights.

Martha Pierson

Content CreatorMartha Pierson is a marketing strategist and business development expert based in Glendale, California. As a content creator for the Finturf blog, Martha shares her vast knowledge and experience with readers to help them build and sustain successful businesses. Her articles offer practical tips and actionable advice that entrepreneurs can implement immediately to achieve their goals. Martha also provides insightful analysis of current trends across different industries and offers expert guidance on how businesses can adapt to changing market conditions.

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