Expanding Opportunities: Equity Sales Finance Enters Finturf’s Lending Ecosystem

Published by Anais Osipova at November 21, 2023, Last Updated at February 1, 2024

Finturf is proud to announce its partnership with Equity Sales Finance, marking an expansion of its lending network. This collaboration is set to enhance Finturf’s already robust network of lenders, offering a broader range of specialized financial solutions to more industries.

Finturf’s partnership with Equity Sales Finance represents a proactive approach to fulfilling the varied financing needs of today’s market. It demonstrates a shared commitment to improving financing accessibility for more consumers and clients in a broader range of industries.

With loan amounts reaching up to $20,000 and terms extending to thirty-six months, this partnership will bridge market gaps with a client-centric approach. Notably, the boutique nature of Equity Sales Finance boasts competitive interest rates and attractive promotional offers such as up to 12 months of same-as-cash options.

“Teaming up with Equity Sales Finance empowers us to proactively anticipate and address consumer demand within a multitude of markets,” said Stephen Pool, VP of Partnerships at Finturf. “Their dedication to crafting specialized lending opportunities broadens our capacity to deliver comprehensive solutions that are truly aligned with our clients’ evolving needs.”

“Partnering with Finturf expands our ongoing efforts to focus squarely on equipping contractors with the financial tools they need to succeed,” said Daniel Hill, President, and CEO at Equity Sales Finance. “We are eager to utilize our strengths to deliver innovative and inclusive solutions, ensuring every client transaction is supported by strategic, client-focused financing.”

About Finturf

Finturf is a multi-lender, point-of-sale (POS) solution dedicated to providing merchants, service providers, and their clients with reputable, reliable, and responsive financing solutions. With a multi-lender platform, Finturf provides more opportunities for quick, hassle-free financing. Its POS platform is designed to boost merchants’ and service providers’ revenue, customer acquisition efforts, and market presence.

Finturf’s financial ecosystem is founded on accessibility, innovation, and a commitment to empowerment, helping transform merchant’s checkout processes into an opportunity for expansion and customer satisfaction.

About Equity Sales Finance

Equity Sales Finance prides itself on its responsiveness and partnering skills with the merchants with which it does business.  Its attentiveness to its partners is what sets it apart from others.  Equity Sales Finance offers tailored financial services across a diverse range of sectors, including retail, medical, home improvement, HVAC, water filtration, water heaters, chiropractic care, dermatology, appliances, mattresses, men’s health, and sporting goods.

To learn more about Finturf’s financing solutions and how you can become a partnered merchant, please visit finturf.com.


Anais Osipova

Content ManagerAnais is the content manager at Finturf and is based in Los Angeles, CA. She has a background in finance writing and legal studies, with a curiosity for how tech solutions are revolutionizing business offerings and growth. She works hands-on with innovators in the point-of-sale and finance industries to create content that engages and informs her readers.

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