Finturf, Microf Join Forces to Help HVAC Contractors Offer Flexible Financing Options to Credit-Challenged Customers

Published by Martha Pierson on April 6, 2023, Last Updated at February 1, 2024

HVAC contractors utilizing Finturf’s direct-to-merchant financing solution will now be able to provide financing to more customers, thanks to our partnership with Microf.

Microf offers a lease-purchase program that connects credit-challenged homeowners to a monthly cost-to-own solution for acquiring a new HVAC system. All HVAC contractors in our system can start sending applications to Microf today, with no dealer fees, and receive funding for approved consumers as soon as two to three business days.

“Microf is excited to form this partnership with Finturf,” said Zenon Olbrys, CEO of Microf. “We are confident that contributing our subprime and challenged credit HVAC and Home Improvement financing solutions and experience to the Finturf platform provides added value for contractors and customers in this challenging credit environment.”

Microf’s lease-purchase product is great for merchants and consumers alike. Merchants can work with a wider pool of customers with no dealer fees, and the consumer enjoys:

  • Seamless access to a cost-to-own HVAC solution with flexible monthly payments extending from 36 to 84 months.
  • No balloon payment at the end of the contract
  • Early payoff discounts

Ultimately, it provides the customer with an affordable monthly payment to own the equipment upon completion of the agreement, and it makes it much easier for HVAC contractors to offer a seamless purchase experience to their credit-challenged customers.

This partnership comes at an unprecedented time for HVAC contractors, as prices have skyrocketed over the last few years. As a result, it’s become much more difficult for the credit-challenged consumer to pay for an HVAC system. Finturf’s partnership with Microf makes everything a lot easier.


Martha Pierson

Content CreatorMartha Pierson is a marketing strategist and business development expert based in Glendale, California. As a content creator for the Finturf blog, Martha shares her vast knowledge and experience with readers to help them build and sustain successful businesses. Her articles offer practical tips and actionable advice that entrepreneurs can implement immediately to achieve their goals. Martha also provides insightful analysis of current trends across different industries and offers expert guidance on how businesses can adapt to changing market conditions.

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