Blog

Starting a business in the HVAC industry is not just about the skill and the will; it’s about fulfilling legal requirements and industry standards, too. Obtaining the necessary HVAC licenses and certifications could be your golden ticket to not just enter this field but to thrive in it. So, what does it take? Stick with […]

As a contractor specializing in home renovations, imagine a client requests a quote for a kitchen remodel on your website but finds it’s beyond their budget. Typically, they’d either postpone the renovation or endure the lengthy process of seeking external financing. Now, envision a streamlined alternative: your client easily secures financing on your website. Welcome […]

Intuitively, we all know that games are fun, but what if you could use that insight to your advantage in retail? Well, you can! An increasing number of businesses have discovered plenty of value in blending gaming mechanics with marketing strategies. In turn, gamification in retail can help increase brand awareness, grow your customer base, […]

Successfully operating a health center hinges on effective patient acquisition, care, and retention. Since trust plays a big part in medicine, investing in obtaining new patients can pay off in the long run, as patients prefer the help of medical professionals they’re already familiar with. The channels you use to communicate and the educational expertise […]

In today’s fast-paced business environment, it’s more important than ever for companies to understand and engage with their customers. One powerful tool for achieving this is the customer health score. A customer health score is a numerical representation of the well-being and engagement of a company’s customer base. By regularly monitoring the customer health score, […]

The patient journey includes the entire timeline of a patient interacting with a healthcare facility. It starts when the patient learns about the clinic’s existence and ends long after treatment. A patient journey map is a tool that health clinics use to better understand how patients interact with the facility throughout their journey. It encompasses […]

Plastic surgeons consistently rank among the highest-paid medical specialists in the United States. However, their salaries can range dramatically depending on where they practice, their certifications, and how many years of experience they have. But how much money do plastic surgeons make? If you’re a surgeon and want to know how much a fair salary […]

While rooftops are designed to shield and protect, your roofing business needs to stand out and be seen. In this blog, we’ll delve into the essentials of roofing marketing, ensuring that your business doesn’t just blend into the skyline but becomes a landmark in its own right.  Why You Need to Market Your Roofing Business […]

Navigating the HVAC industry often involves a relentless pursuit of new customers. However, focusing solely on customer acquisition might mean missing out on a frequently neglected metric: the average order value (AOV). So, let’s dive into AOV, its calculation, and strategies to increase it. What Is AOV (Average Order Value)? Average order value, or AOV, […]

Imagine having customers who love your work so much they can’t wait to hire you again. Or do you dream of having customers so loyal that they would never call anyone else for their home service needs? Now stop imagining. This is entirely within your reach. But why exactly is a repeat customer so important? […]