Finturf, Microf Join Forces to Help HVAC Contractors Offer Flexible Financing Options to Credit-Challenged Customers

Writer: Martha Pierson, Editor: Anais Osipova, Reviewer: Michael Needham
Published: April 6, 2023
Finturf, Microf Join Forces to Help HVAC Contractors Offer Flexible Financing Options to Credit-Challenged Customers

HVAC contractors utilizing Finturf’s direct-to-merchant financing solution will now be able to provide financing to more customers, thanks to our partnership with Microf.

Microf offers a lease-purchase program that connects credit-challenged homeowners to a monthly cost-to-own solution for acquiring a new HVAC system. All HVAC contractors in our system can start sending applications to Microf today, with no dealer fees, and receive funding for approved consumers as soon as two to three business days.

“Microf is excited to form this partnership with Finturf,” said Zenon Olbrys, CEO of Microf. “We are confident that contributing our subprime and challenged credit HVAC and Home Improvement financing solutions and experience to the Finturf platform provides added value for contractors and customers in this challenging credit environment.”

Microf’s lease-purchase product is great for merchants and consumers alike. Merchants can work with a wider pool of customers with no dealer fees, and the consumer enjoys:

  • Seamless access to a cost-to-own HVAC solution with flexible monthly payments extending from 36 to 84 months.
  • No balloon payment at the end of the contract
  • Early payoff discounts

Ultimately, it provides the customer with an affordable monthly payment to own the equipment upon completion of the agreement, and it makes it much easier for HVAC contractors to offer a seamless purchase experience to their credit-challenged customers.

This partnership comes at an unprecedented time for HVAC contractors, as prices have skyrocketed over the last few years. As a result, it’s become much more difficult for the credit-challenged consumer to pay for an HVAC system. Finturf’s partnership with Microf makes everything a lot easier.


Martha Pierson
Content Creator
Martha Pierson is a marketing strategist and business development expert based in Glendale, California. As a content creator for the Finturf blog, Martha shares her vast knowledge and experience with readers to help them build and sustain successful businesses. Her articles offer practical tips and actionable advice that entrepreneurs can implement immediately to achieve their goals. Martha also provides insightful analysis of current trends across different industries and offers expert guidance on how businesses can adapt to changing market conditions.
More From This Author

Recent Posts

Blog Page
Roofing Sep 10, 2026

TruChoice Roofing’s Shop Tour With LB Capital: Fort Wayne’s Masterclass in Selling Smarter

There is a wall inside TruChoice Roofing’s Fort Wayne office that has given up on subtlety entirely. It is covered, floor to ceiling, in customer reviews printed directly onto the wall itself. Five stars, every one of them. Gratitude as permanent as wallpaper. In an industry where a homeowner hands a business one of the...

Read article
Roofing Jun 11, 2026

LB Capital’s Roofing Pup’s Shop Tour: What Scaling Contractors Know That Everyone Else Doesn’t

There’s a flying dog. Not a real dog, but a mural. A flying, cape-wearing, hammer-wielding dog painted in vivid cartoon glory on the door of Suite 203 in a three-story office building in Millersville, Maryland — a building that also houses an insurance company, a realtor, and a mortgage broker, none of which had a...

Read article
May 28, 2026

Finturf Announces Palmetto Partnership, Expanding Financing Network to Broaden Clean Energy Options for Contractors

GLENDALE, CA, UNITED STATES, May 28, 2026 — Finturf, the all-in-one contractor sales tool connecting the largest home improvement financing network in the United States, announced a partnership with Palmetto, America’s leading consumer energy platform focused on expanding access to HVAC, battery storage, solar and energy-efficient home solutions. This partnership marks a significant milestone in Finturf’s mission...

Read article
HVAC May 5, 2026

How to Value a Heating and Air Conditioning Business?

You built your HVAC business with your hands: answered calls in the middle of summer, managed techs, dealt with no-shows, and figured out cash flow on the fly. At some point, whether you’re planning an exit, trying to get a loan, or just want to know where you stand, you have to understand what your...

Read article
May 5, 2026

Finturf Partners with ACCA to Launch Maximus for HVAC Contractor Financing

ALEXANDRIA, VA. (April 28, 2026) — The Air Conditioning Contractors of America (ACCA) has partnered with Finturf, a contractor financing ecosystem, as a Platinum Strategic Partner focused on helping home service professionals close more jobs by giving customers flexible ways to pay.  Through this partnership, ACCA is announcing Maximus — a contractor financing tool built exclusively for ACCA...

Read article

Join Our Newsletter!

Be the first to get the latest news, insights, and tech updates.